World Outdoor Advertising Market Assessed in In-demand Koncept Analytics Report Now Available at

04 Mar 2015 • by Natalie Aster

LONDON – Globally, the outdoor (out-of-home) advertising sector is expanding at a stable pace, and it is projected to keep on doing so in the years to come. The market growth will likely be underpinned primarily by the surging popularity of billboards amid other segments of the advertising industry. The segment has been the dominant one in the outdoor advertising market as digital billboards are growing in popularity from pole to pole.

Other factors that are predicted to fuel the market’s growth encompass soaring levels of urbanisation, global economic growth and the rise of digital outdoor advertising. A number of the remarkable industry trends comprise, among others, improved audience measurement approaches, low-cost vehicles for advertising, and commuting trends. Nevertheless, certain challenges including regulatory issues at local level are still posing a threat to the industry.

Lamar Advertising Company, JC Decaux, CBS Corporation and Clear Channel Outdoor Holdings, Inc. are the dominant players in the industry.

In-demand research report “Global Outdoor Advertising Market Report: 2015 Edition” developed by Koncept Analytics presents an all-round, unprejudiced assessment of the outdoor advertising market on a global scale alongside providing detailed information for leading markets region-wise. The study examines the competitive scene and contains detailed profiles of the top four market players, highlighting their key financials and business growth strategies. An insightful analysis of key growth drivers, challenges, and industry trends is included. The research report includes predictions for the future growth of the industry.

Report Details:

Global Outdoor Advertising Market Report: 2015 Edition
Published: February, 2015 
Pages: 50
Price: US$ 800.00

Other Global Markets Reports by Koncept Analytics Include:

More in-demand research reports by the publisher can be found at Koncept Analytics page


The Market Publishers, Ltd.
Natalie Aster
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