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South Africa Consumer Electronics Market Investigated by Euromonitor in New Report Published at MarketPublishers.com

28 Apr 2014 • by Natalie Aster

LONDON – During 2007-2012, the South African consumer electronics market posted stable growth. As of 2012, the sector grew by around 8%, driven primarily by low value items in such categories as cinema and home video, and also a remarkable increase in the peripherals and computers categories. Meantime, the cost of internet access in the country is gradually declining as the competition amid the local mobile operators intensifies.  The volume sales of all mobile phones in South Africa grew at over 20% CAGR during 20017-2012, as the local consumers tend to appreciate the importance of smartphones more. Electronic appliances account for 46% of the total consumer electronics market in South Africa.

The South African consumer electronics market is poised for growth at a 5% CAGR through 2017, boosted by the rising disposable incomes of consumers in the country and also the growth of the middle class population.

New research report “Consumer Electronics in South Africa” developed by Euromonitor International provides an all-round guide to the national consumer electronics market.

The cutting-edge research study presents a wealth of authoritative data showing the present and historical performance of the domestic industry. It grants access to the latest retail sales statistics, examines the key market sectors and also identifies the most promising future growth areas, reviews the top brands and companies active in the South African consumer electronics market, and dissects the competitive landscape. The topical report provides a thorough analysis of the main factors responsible for the market growth, traces the new product developments, touches upon the distribution and pricing issues, and covers the prevailing market trends. Besides, the study discloses extensive forecasts illustrating how the South African consumer electronics market is set to change through 2017.

Product segments covered include: in-car entertainment, computers and peripherals, portable consumer electronics, and in-home consumer electronics.

Report Details:

Consumer Electronics in South Africa
Published: April, 2014
Pages: 71
Price: US$ 1,900.00 

Other Countries Consumer Electronics Markets Reports by Euromonitor:

More new studies by the publisher can be found at Euromonitor page.


The Market Publishers, Ltd.
Natalie Aster
Tel: +44 208 144 6009
Fax: +44 207 900 3970
[email protected] 

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