[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Consumer Electronics in South Africa

October 2020 | 79 pages | ID: CCD6D8508DAEN
Euromonitor International Ltd

US$ 2,650.00

E-mail Delivery (PDF)

Download PDF Leaflet

Wire Transfer
Checkout Later
Need Help? Ask a Question
The government’s response to COVID-19 involved, as part of the hard nationwide lockdown, deprioritising the consumer electronics industry to ensure the supply and sale of essential goods such as processed food and drink, medicine and cleaning supplies. This meant that sales of “non-essential” products such as alcohol, tobacco, fresh food, apparel and consumer electronics were prohibited from 26 March to 1 May. While e-commerce sales were allowed to resume in mid-May (to minimise person-to-person...

Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Fall in purchasing power drives special offers and success of cheaper brands
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Office and study environments at home boost peripherals
Price-sensitivity prompts special offers
COVID-19 expedites e-commerce growth
RECOVERY AND OPPORTUNITIES
Demand will keep shifting to laptops
Portable computers to outsell desktops in business channel by 2025
Profit margins now under high pressure, though e-commerce could now flourish
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 16 Sales of Computers by Category: Business Volume 2015-2020
Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 20 Sales of Laptops by Form Factor 2018-2020
Table 21 Sales of Tablets by Operating System 2015-2020
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
Table 34 Forecast Sales of Tablets by Operating System 2020-2021
KEY DATA FINDINGS
2020 IMPACT
Home seclusion pushes in-car navigation off the radar
Garmin to still dominate sales
Low car-ownership levels to sink further
RECOVERY AND OPPORTUNITIES
In-car entertainment faces uphill journey over forecast period
Innovation required to provide much-needed USP
Companies need to learn what better-informed consumers now look for
CATEGORY DATA
Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Category benefits from hometainment trend, but damage already done by sales ban
Samsung is proving recession-resistant with soundbars investment
Wireless speakers attracting consumers with better portability and convenience
RECOVERY AND OPPORTUNITIES
Wireless revolution to keep eroding demand for traditional home audio and cinema
Future performance rests on soundbars
E-commerce ready to become mainstream for the category
CATEGORY DATA
Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion induces greater consumer desire for televisions
Local investments insulate Hisense from harsh business environment in 2020
Video players marginalised further by streaming trend during lockdown
RECOVERY AND OPPORTUNITIES
Cocooning trend to bolster consumer investment in smart TVs
Distribution to tilt in e-commerce’s favour at faster rate
No USP to save video players as streaming is now standard
CATEGORY DATA
Table 57 Sales of Home Video by Category: Volume 2015-2020
Table 58 Sales of Home Video by Category: Value 2015-2020
Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 62 NBO Company Shares of Home Video: % Volume 2016-2020
Table 63 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 64 Distribution of Home Video by Channel: % Volume 2015-2020
Table 65 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 66 Forecast Sales of Home Video by Category: Value 2020-2025
Table 67 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 68 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 69 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown sees even greater use of smartphones, eroding relevance of imaging devices further
Leaders set to maintain their shares as pandemic hits sales
GoPro defies general camcorder decline
RECOVERY AND OPPORTUNITIES
Economic turmoil and home seclusion push imaging devices further out the picture
GoPro to be boosted by greater health-awareness and online-sharing culture
Quality to be a key selling point to slow decline in digital cameras
CATEGORY DATA
Table 70 Sales of Imaging Devices by Category: Volume 2015-2020
Table 71 Sales of Imaging Devices by Category: Value 2015-2020
Table 72 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 73 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 74 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 75 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 76 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 77 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 78 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 79 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 80 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 81 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 82 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Wireless speakers remain dynamic thanks to connectivity drive
JBL well placed to endure economic downturn
Consumers prefer books and smartphones to e-readers and portable media players
RECOVERY AND OPPORTUNITIES
Wireless speakers’ performance to remain vibrant
New features, including voice recognition, on the horizon
E-commerce to accelerate as shopping online is now familiar to many
CATEGORY DATA
Table 83 Sales of Portable Players by Category: Volume 2015-2020
Table 84 Sales of Portable Players by Category: Value 2015-2020
Table 85 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 86 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 87 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 88 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 89 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 90 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 91 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 92 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 93 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Cash-strapped consumers buying cheaper smartphones following sales ban
Higher-end models struggling the most, while Huawei begins to win back customers
E-commerce accelerates as virus threat fosters online dependency
RECOVERY AND OPPORTUNITIES
Quick bounceback predicted – with smartphone “must-have” status enhanced
Lower-priced smartphones to shape demand further
Popularity of e-commerce propelled by lingering COVID-19 threat
CATEGORY DATA
Table 94 Sales of Mobile Phones by Category: Volume 2015-2020
Table 95 Sales of Mobile Phones by Category: Value 2015-2020
Table 96 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 97 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 98 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 99 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 100 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 101 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 102 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 103 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 104 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 106 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Health-consciousness deepens amid COVID-19, promoting sales further
Garmin retains strong demand with high innovation and customisation
Ownership cost is coming down, boosting sales potential during economic downturn
RECOVERY AND OPPORTUNITIES
Healthy living drive to propel category faster to the mainstream
Connected consumers to fuel further rise of smart wearables
Competitive landscape to see cheaper brands and advances in innovation
CATEGORY DATA
Table 107 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 108 Sales of Wearable Electronics by Category: Value 2015-2020
Table 109 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 110 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 111 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 112 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 113 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 114 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 115 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 116 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025


More Publications