Singaporean Hot Drinks Sector Reviewed by Euromonitor in New Cutting-Edge Research Report Available at

30 Sep 2013 • by Natalie Aster

LONDON – In 2012, the Singaporean hot drinks market showed positive value growth. Through travel and the local proliferation of foodservice outlets (particularly speciality tea and coffee lounges) consumers are willing to pay higher prices to enjoy better quality hot beverages. Producers have also kept on launching new products, focusing on new flavours and products with added nutrients or energy boosters. Nestle Singapore Pte Ltd remained the top hot drinks company, owing to the strength of its Nescafe and Milo brands.

During 2013-2017, Singapore’s hot drinks industry is expected to see positive, though, moderate volume growth due to saturation in a number of categories. Instant coffee is set to witness weaker growth as consumers opt for freshly ground coffee, specifically coffee pods, whilst the volume of sales in the loose black standard tea category is poised to decline. To stay in the game, manufacturers have to keep up with changing consumer tastes and introduce more convenient packaging, as well as launch more value-added products.

Topical research report “Hot Drinks in Singapore” worked out by Euromonitor International provides a detailed picture of Singapore’s hot drinks market. It provides the latest retail sales data 2008-2012, enabling to lay bare growth sectors and identify key factors driving change – be they legislative, distribution or pricing issues. The study presents details on the competitive landscape, the market’s top players and leading brands. Granular forecasts to 2017 illustrating how the market is predicted to develop are at hand in the research, too.

Report Details:

Hot Drinks in Singapore
Published: September, 2013
Pages: 44
Price: US$ 1,900.00

Other Countries Hot Drinks Markets Reports by Euromonitor Include:

More new market research reports by the publisher can be found at Euromonitor International page.


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