Hot Drinks in Kenya

January 2023 | 31 pages | ID: H5BE187BD6DEN
Euromonitor International Ltd

Abstracts

Hot drinks registered double-digit current value growth, though constant value growth was very low. The war in Ukraine led to an energy crisis, which in return led to high inflation. However, the full impact of the global oil price rises and other commodity price rises on domestic prices were cushioned by government subsidies, though this came at a fiscal cost. That being said, volume sales were up, mainly bolstered by population growth, with growth higher through retail channels than foodservic...

Euromonitor International's Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOT DRINKS IN KENYA
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth through retails channels in particular
Instant coffee continues to be more popular though fresh coffee is catching up
Nestl? launches affordable instant coffee mix in order to attract younger consumers
PROSPECTS AND OPPORTUNITIES
Healthy constant value and volume growth over forecast period
Growing middle class drives growth
Instant coffee appeals due to convenience and affordability
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2017-2022
Table 26 Retail Sales of Coffee by Category: Value 2017-2022
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 28 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 30 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 32 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
TEA IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fruit/herbal tea gaining traction, though black tea still dominates
Status quo remains in 2022
Fruit/herbal and green tea gain value share
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Constant innovation needed to keep consumers sated
Mint, lemongrass and ginger remain popular choices
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2017-2022
Table 36 Retail Sales of Tea by Category: Value 2017-2022
Table 37 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 38 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 40 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 41 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 42 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
OTHER HOT DRINKS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Other hot drinks outperforms tea and coffee in 2022
Excel Chemicals’ Raha strongest performing brand in 2022
Smaller player Trufoods launches new variant
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Limited dynamism in other hot drinks
Innovation need to ensure long-term growth
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027