Brazilian Beauty Market Potential Uncovered by MarketLine in Topical Report Now Available at MarketPublishers.com

19 Sep 2013 • by Natalie Aster

LONDON – During 2008-2012, the Brazilian beauty industry witnessed robust growth, attracting profound interest from foreign investors. Under such conditions the local companies were forced to modify their approach in order to maintain their positions in the domestic market. Micro-segmentation, new brand initiatives/launches and brand acquisition are amid the key tactics implemented by local competitors in the battle for supremacy.

Brazil’s burgeoning economy is highly attractive to companies which are suffering in Western Europe due to poor consumer spending as a consequence of the ongoing economic downturn of 2008-2012. In the recent past, such domestic beauty industry players as O Boticario and Natura Cosmeticos have seen considerable growth in revenues; this fact appeals to foreign manufacturers aiming to enter the Brazilian beauty market and replicate the success of the local companies.

Topical research report “Brazil’s booming beauty industry: a growing success” worked out by MarketLine provides an extensive guide to the Brazilian beauty industry.

The report presents a case study of the industry, outlines the major market challenges and opportunities, evaluates the market’s growth potential, and also examines key factors driving and restraining the market growth. The research study describes the competitive scenario, reviews the leading market participants along with potential market entrants, and covers the strategies adopted by local companies in order to maintain their positions. The report offers a unique look into the Brazilian beauty market as well as helps to gain a better understanding of the market’s appeal and to strategize investment plans.

Report Details:

Brazil’s booming beauty industry: a growing success
Published: August, 2013
Pages: 22
Price: US$ 495.00

Other In-Demand Brazil Markets Research Studies by MarketLine Include:

More in-demand research reports by the publisher can be found at MarketLine page.

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