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French Consumer Health Market Discussed by Euromonitor International in Topical Study Available at MarketPublishers.com

11 Jul 2013 • by Natalie Aster

LONDON – 2011-2012 saw slight (1%) value growth in French consumer health, which was strongly linked to the price increases as a result of de-reimbursement, as well as to the high propensity of medical practitioners to prescribe partially refunded yet OTC drugs. The competition intensified during 2008-2012, with the rapid growth of mega-pharmacies and parapharmacies, especially within hypermarkets and supermarkets. Such structural disruptions are encouraging traditional pharmacies to adopt marketing and management strategies, rather than simply relying on customer service, which is the traditional strength of these retailers.

Over 2013-2017, the consumer health market is expected to see moderate growth. Demand for consumer health products is set to be spurred by the country’s ageing population and the growing tendency to resort to self-medication. Notwithstanding the fact that most pharmacies display a self-service area, the adoption of self-medication, however, remains slow in France, mainly due to the entrenched sociocultural patterns related to medicines consumption. This characteristic of the French is likely to remain a major challenge for consumer health sector over the forecast period.

Topical study “Consumer Health in France” prepared by Euromonitor International offers an insightful analysis of the consumer health market in France.

The report draws up a detailed picture of the consumer health market at a national level. It presents the latest retail sales data 2008-2012; highlights growth sectors and identifies the factors driving change in the marketplace; facilitates the understanding the competitive environment, the top companies and leading brands. Furthermore, the research is enriched with five-year forecasts enabling to assess how the market is anticipated to evolve through to 2017.

Products covered include: allergy care, herbal/traditional products, OTC, paediatric consumer health, sports nutrition, vitamins and dietary supplements, and weight management.

Report Details:

Consumer Health in France
Published: June, 2013
Pages: 138
Price: US$ 2,400.00

Other Consumer Goods Markets Reports by Euromonitor International Include:

More studies by the publisher can be found at Euromonitor International page.


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