Beauty and Personal Care in Colombia
Beauty and personal care experienced strong total current value growth in Colombia in 2023, partly driven by soaring inflation (9.28% in 2023 according to the DANE - The National Administrative Department of Statistics), which resulted in strong price hikes for beauty and personal care products (an average of 16% during the year). Even though living costs and limited household budgets forced consumers to become more cautious about their discretionary spending, by cutting back on expenses such as...
Euromonitor International's Beauty and Personal Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beauty and Personal Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Beauty and Personal Care in Colombia
Euromonitor International
April 2024
LIST OF CONTENTS AND TABLES
BEAUTY AND PERSONAL CARE IN COLOMBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mass products outperformed by premium counterparts, despite inflationary pressures
Inclusion of premium ingredients represents continued trend in mass products
Mass market shifting towards dermocosmetics approach
PROSPECTS AND OPPORTUNITIES
Challenging economic situation affecting purchasing patterns
Private label will continue to gain traction
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beauty specialists enjoy rising demand and invest in experiential retail
Growing interest in dermocosmetics brands
Skinification spreads to other categories, such as hair care and bath and shower
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care set to grow at a healthy pace
Premium players must invest in innovation to retain consumer interest
Premium brands need to address legislation due to increasing demand for dermocosmetics
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth momentum continues for baby and child-specific products in 2023
Baby and child specific sun care sees the fastest growth
Parents continue to favour natural ingredients and organic products
PROSPECTS AND OPPORTUNITIES
Steady growth will only be supported by innovation and more sophisticated formulations
Older children are expected to take a greater role in purchasing decisions
Declining birth rate raises concerns about maintaining growth
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation leads to decline in bath and shower
Strong growth from body wash/shower gel
Sustainability trends to resurge
PROSPECTS AND OPPORTUNITIES
Targeting younger generations with clean positioning key to adding value
Economic factors will continue to restrict growth, at least during the early part of the forecast period
Refillable pouches and bottles set to become more prominent in bath and shower
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Colour cosmetics bounces back after the pandemic
Younger consumers welcome new brands
Line between skin care and colour cosmetics continues to blur, while focus on innovation boosts sales
PROSPECTS AND OPPORTUNITIES
Functionality and value for money products set to see further growth
Digital sales and marketing likely to be further explored by brands and retailers
Sustainability and dermocosmetics becoming requirements within beauty
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Record temperatures and more social lifestyles support demand for deodorants
Deodorants all about efficacy claims
Skinification trend gathers pace through clinical products
PROSPECTS AND OPPORTUNITIES
Consumers are becoming more price conscious
High expectations of performance, while scent and multi-functional formulae may drive innovation
Sustainable and natural deodorants likely to increase their share
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic pressure on consumers boosts sales of women’s razors and blades, while natural and gentle formulae remain key in hair removers/bleaches
Gillette Venus aims to open up discussion around intimate grooming
Reckitt Benckiser retains lead
PROSPECTS AND OPPORTUNITIES
Consumers expect depilatories to be multi-functional and offer greater value
Sustainability likely to gain momentum within depilatories to address consumers’ concerns
Stable demand predicted for women’s razors and blades over forecast period, but professional hair removal offers further competition
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive outlook for fragrances, driven by indulgence trend
Smaller pack sizes gain greater traction, while on message marketing drives growth
Premium brands continue to bet on Colombian market
PROSPECTS AND OPPORTUNITIES
Consumers still want to shop from well-established retailers
Growing competition from fragrance “dupes” could have negative impact on sales
Sustainability and genderless options to increasingly influence fragrances
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater focus on hair care using skin-orientated ingredients
Innovation supporting demand in conditioners and treatments
Sustainability concerns continue to drive format decisions
PROSPECTS AND OPPORTUNITIES
Salon professional hair care set for dynamic performance over forecast period
Colourants growth hampered by format
Plex trend will continue to penetrate all segments
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline does not stop several new product launches
Price sensitivity is high
Working to enhance shaving experience and demystify body hair removal
PROSPECTS AND OPPORTUNITIES
Men’s grooming could suffer from future product withdrawals
Performance will depend on pricing
Potential for skinification trend to develop in men’s grooming
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for manual toothbrushes and total care toothpaste supported by economic difficulties
New product launches feature whitening
Further dynamic growth for electric toothbrushes in 2023
PROSPECTS AND OPPORTUNITIES
Value added claims through private label to drive growth
Dental floss going electric
Developments in whiteners not expected over forecast period
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2018-2023
Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 102 Sales of Toothbrushes by Category: Value 2018-2023
Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Skin care enjoys growth in 2023, while mass brands enter direct selling catalogue
Facial care driven by hard science and medical approach
Strong innovation as consumers continue to look for high performance facial care products
PROSPECTS AND OPPORTUNITIES
Blurring lines between skin care and colour cosmetics will create challenges for future growth
General purpose products sustain growth of body care
Brick-and-mortar retailers need to explore personalised skin care experiences and consolidate omnichannel strategies
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2018-2023
Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sun care enjoys strong growth and exceeds pre-pandemic levels
Sun care is increasingly hi-tech and environmentally friendly
Pricing remains crucial
PROSPECTS AND OPPORTUNITIES
Further growth potential as players look to innovate by considering both health and appearance with new formulations and formats
Innovation to meet consumers’ environmental concerns
E-commerce to benefit the category with more variety and promotions
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2018-2023
Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
Euromonitor International
April 2024
LIST OF CONTENTS AND TABLES
BEAUTY AND PERSONAL CARE IN COLOMBIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mass products outperformed by premium counterparts, despite inflationary pressures
Inclusion of premium ingredients represents continued trend in mass products
Mass market shifting towards dermocosmetics approach
PROSPECTS AND OPPORTUNITIES
Challenging economic situation affecting purchasing patterns
Private label will continue to gain traction
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beauty specialists enjoy rising demand and invest in experiential retail
Growing interest in dermocosmetics brands
Skinification spreads to other categories, such as hair care and bath and shower
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care set to grow at a healthy pace
Premium players must invest in innovation to retain consumer interest
Premium brands need to address legislation due to increasing demand for dermocosmetics
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth momentum continues for baby and child-specific products in 2023
Baby and child specific sun care sees the fastest growth
Parents continue to favour natural ingredients and organic products
PROSPECTS AND OPPORTUNITIES
Steady growth will only be supported by innovation and more sophisticated formulations
Older children are expected to take a greater role in purchasing decisions
Declining birth rate raises concerns about maintaining growth
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation leads to decline in bath and shower
Strong growth from body wash/shower gel
Sustainability trends to resurge
PROSPECTS AND OPPORTUNITIES
Targeting younger generations with clean positioning key to adding value
Economic factors will continue to restrict growth, at least during the early part of the forecast period
Refillable pouches and bottles set to become more prominent in bath and shower
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Colour cosmetics bounces back after the pandemic
Younger consumers welcome new brands
Line between skin care and colour cosmetics continues to blur, while focus on innovation boosts sales
PROSPECTS AND OPPORTUNITIES
Functionality and value for money products set to see further growth
Digital sales and marketing likely to be further explored by brands and retailers
Sustainability and dermocosmetics becoming requirements within beauty
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Record temperatures and more social lifestyles support demand for deodorants
Deodorants all about efficacy claims
Skinification trend gathers pace through clinical products
PROSPECTS AND OPPORTUNITIES
Consumers are becoming more price conscious
High expectations of performance, while scent and multi-functional formulae may drive innovation
Sustainable and natural deodorants likely to increase their share
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic pressure on consumers boosts sales of women’s razors and blades, while natural and gentle formulae remain key in hair removers/bleaches
Gillette Venus aims to open up discussion around intimate grooming
Reckitt Benckiser retains lead
PROSPECTS AND OPPORTUNITIES
Consumers expect depilatories to be multi-functional and offer greater value
Sustainability likely to gain momentum within depilatories to address consumers’ concerns
Stable demand predicted for women’s razors and blades over forecast period, but professional hair removal offers further competition
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive outlook for fragrances, driven by indulgence trend
Smaller pack sizes gain greater traction, while on message marketing drives growth
Premium brands continue to bet on Colombian market
PROSPECTS AND OPPORTUNITIES
Consumers still want to shop from well-established retailers
Growing competition from fragrance “dupes” could have negative impact on sales
Sustainability and genderless options to increasingly influence fragrances
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater focus on hair care using skin-orientated ingredients
Innovation supporting demand in conditioners and treatments
Sustainability concerns continue to drive format decisions
PROSPECTS AND OPPORTUNITIES
Salon professional hair care set for dynamic performance over forecast period
Colourants growth hampered by format
Plex trend will continue to penetrate all segments
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline does not stop several new product launches
Price sensitivity is high
Working to enhance shaving experience and demystify body hair removal
PROSPECTS AND OPPORTUNITIES
Men’s grooming could suffer from future product withdrawals
Performance will depend on pricing
Potential for skinification trend to develop in men’s grooming
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for manual toothbrushes and total care toothpaste supported by economic difficulties
New product launches feature whitening
Further dynamic growth for electric toothbrushes in 2023
PROSPECTS AND OPPORTUNITIES
Value added claims through private label to drive growth
Dental floss going electric
Developments in whiteners not expected over forecast period
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2018-2023
Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 102 Sales of Toothbrushes by Category: Value 2018-2023
Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Skin care enjoys growth in 2023, while mass brands enter direct selling catalogue
Facial care driven by hard science and medical approach
Strong innovation as consumers continue to look for high performance facial care products
PROSPECTS AND OPPORTUNITIES
Blurring lines between skin care and colour cosmetics will create challenges for future growth
General purpose products sustain growth of body care
Brick-and-mortar retailers need to explore personalised skin care experiences and consolidate omnichannel strategies
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2018-2023
Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sun care enjoys strong growth and exceeds pre-pandemic levels
Sun care is increasingly hi-tech and environmentally friendly
Pricing remains crucial
PROSPECTS AND OPPORTUNITIES
Further growth potential as players look to innovate by considering both health and appearance with new formulations and formats
Innovation to meet consumers’ environmental concerns
E-commerce to benefit the category with more variety and promotions
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2018-2023
Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
