Vietnamese Retail Sector Reviewed by NNMT Advisor in New Insightful Report Now Available at

16 May 2013 • by Natalie Aster

LONDON – Despite the unhappy development during the last couple of years, the Vietnamese retail sector has great prospects, expected to be worth nearly USD 124bn by end-2013. Amid the factors driving potential growth, though impressive and chaotic, are the rising consumer goods demand and increasing disposable incomes, booming urbanisation and extending rural retail zone caused by enhanced infrastructure. In the recent past, various market players have been trying to strengthen their presence in the Vietnamese market, resulting in the increased number of modern stores and shopping malls; as well as in higher foreign brand penetration. Existing operators such as Lotte Mart, Parkson, Circle K, and Family Mart are in competition with newcomers such as Aeon, NTUC Fairprice, E-Mart, and Giant.

New insightful research report “2013 VIETNAM RETAIL - Market, Structure, SWOT, Investment, Entry Strategies, Operations, and Key Players” worked out by NNMT Advisor provides a strategic review and analysis of the Vietnamese retail industry.

The study features the national retail industry’s historical background and structure, SWOT analysis, overall industry strategies, as well as major investment considerations. It also indentifies challenges and strategies for entering the market, points out the areas for continuous improvement, forecasts development and market trends, besides limelighting where the best opportunities lie. Furthermore, the report offers profiles of major retailers, both local and global brands; besides presenting a management case study for various stakeholders in the retail sector.

Top retailers profiled include: Saigon Co.op (SGC), Hapro Mart, Vinatex Mart, Big C, Lotte Mart, and Metro Cash & Carry.

Report Details:

2013 VIETNAM RETAIL - Market, Structure, SWOT, Investment, Entry Strategies, Operations, and Key Players
Published: May, 2013
Pages: 52
Price: US$ 1,368.00

More new research reports by the publisher can be found at NNMT Advisor page.


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