World FTTx Market Reviewed in New Research Study Now Available at MarketPublishers.com

24 Nov 2011 • by Natalie Aster
World FTTx Market Reviewed in New Research Study Now Available at MarketPublishers.com

LONDON – The ultra-fast broadband market continues to develop swiftly in most corners of the globe, in terms of both subscriber numbers and homes passed.

At the end of last year, there were close to 61 million FTTH/B subscribers around the world, which marks a more than 53% increase over the previous year. This momentum is expected to result in a substantial rise in the number of homes passed for fibre over the next five years: at the end of 2015, there will be close to 493 million homes passed for FTTH/B worldwide, of which more than half will still be located in Asia, and 15% in Western Europe.

New market research study “Title: FTTx Survey” elaborated by IDATE Consulting & Research has been recently published at Market Publishers Ltd.

Report Details:

Title: FTTx Survey
Published: October, 2011
Pages: 100
Price: US$ 11,900

The report delves into a detailed discussion of the market, enhancing an understanding of the current mechanisms, drivers and obstacles shaping the rate at which residential users are switching to ultra-fast broadband.

Key questions answered in the report:

  • Is the typical ultrafast broadband user different from broadband users?
  • Does subscribing to ultrafast broadband affect households’ equipment purchases?
  • What applications are helped by ultrafast broadband? Is there a link between the applications thought to drive the adoption of ultrafast broadband (namely TV and video) and actual take-up rates?
  • What level of customer satisfaction is seen among ultrafast broadband users, and does it really enhance the online user experience?
  • Aside from bandwidth, what are the other key reasons for switching to an ultra-fast service?
  • What are residential users’ main reasons for not switching?
  • What lessons can be drawn from international comparisons?

Reports Contents:

1. EXECUTIVE SUMMARY

1.1. Very disparate degrees of market development
1.2. Socio-economic criteria less influential on ultra-fast broadband adoption than in the early days of the Web
1.3. Excess IT rather than TV/video equipment in ultra-fast broadband households, except in the United States
1.4. Difference between ultra-fast broadband and non-ultra-fast broadband households in the consumption of the most innovative applications
1.5. Increased bandwidth one main reason for switching – among a series of not always objective drivers and obstacles

2. METHODOLOGY AND BACKGROUND

2.1. Methodology
  2.1.1. Objectives
  2.1.2. Protocol
2.2. Background
  2.2.1. Internet, broadband and ultra-fast broadband penetration
  2.2.2. Weight of the different broadband and ultra-fast broadband technologies

3. SOCIO-ECONOMIC PROFILE

3.1. Summary of trends
3.2. Socio-economic characteristics of the head of the household
  3.2.1. Age of the head of the household
  3.2.2. SPC of the head of the household
3.3. Socio-economic profile of the household
  3.3.1. Household income
  3.3.2. Number of people in the household
  3.3.3. Presence of children in the home
  3.3.4. Location of the household
  3.3.5. Type of housing
  3.3.6. Home ownership
  3.3.7. Home office on the premises

4. MULTIMEDIA EQUIPMENT

4.1. Summary of trends
4.2. Computer equipment
4.3. TV/video equipment
  4.3.1. Television
  4.3.2. Other video equipment
4.4. Gaming equipment
4.5. Other multimedia equipment
4.6. Internet-readiness of home devices
4.7. Does subscribing to ultra-fast broadband trigger new equipment purchases?

5. INTERNET USAGE

5.1. Summary of trends
5.2. Type and frequency of use
  5.2.1. Behaviour profiles by category
  5.2.2. Communication/interaction
  5.2.3. Search and data storage
  5.2.4. Network gaming
  5.2.5. "e-services"
  5.2.6. Music, TV and video
5.3. Does ultra-fast broadband increase consumption?

6. CONSUMER SWITCHING PATTERNS

6.1. Summary of trends
6.2. Comparison of ultra-fast broadband and non-ultra-fast broadband households
  6.2.1. Connection speed a core incentive
  6.2.2. "Commercial" circumstances
6.3. Incentives to switch
  6.3.1. Technological incentives
  6.3.2. Applications-related incentives
  6.3.3. Environmental factors
6.4. Obstacles to switching
  6.4.1. Eligibility: restrictions that vary from country to country
  6.4.2. Price: an obstacle created by users’ erroneous perception of ultra-fast broadband prices
  6.4.3. Other stated obstacles
  6.4.4. Close-up: Plans to switch to ultra-fast broadband

7. APPENDIX 1: SURVEY THEORY, NOTES ON THE METHODOLOGY USED

7.1. Choice of survey method:
7.2. Statistical error or accuracy

8. APPENDIX 2: ADDITIONAL STATISTICS

TABLES

Table 1: Internet households by country – all technologies combined
Table 2: Harris Interactive panel criteria for representativeness of the internet population by gender, age and geographical location in the different countries
Table 3: Breakdown of survey samples between "Ultra-fast broadband households" and "Other households" in the different countries
Table 4: FTTH/B coverage and penetration by country, at the end of 2010
Table 5: Summary of the elements of socio-economic distinction between ultra-fast broadband and other households in the four countries being examined
Table 6: Ultra-fast broadband take-up according the age of the head of the household, by country
Table 7: Ultra-fast broadband take-up according to the SPC of the head of the household, by country
Table 8: Ultra-fast broadband take-up according to household income, by country
Table 9: Ultra-fast broadband take-up according to the size of the household, by country
Table 10: Ultra-fast broadband take-up according to the presence of children under the age of 18, by country
Table 11: Ultra-fast broadband take-up according to the dominant internet user in the home, by country
Table 12: Ultra-fast broadband take-up according to location of the home, by country
Table 13: Ultra-fast broadband take-up according to the type of housing, by country
Table 14: Ultra-fast broadband take-up according to home ownership, by country
Table 15: Ultra-fast broadband take-up according to whether there is a home office on the premises, by country
Table 16: Summary of the elements of distinction between ultra-fast broadband and the other households in the four countries being examined in terms of multimedia equipment
Table 17: Increased use of connected devices after subscribing to ultra-fast broadband, by country
Table 18: Summary of comparative internet consumption levels between ultra-fast broadband and other households in the four countries being examined
Table 19: Consumption patterns by category, and associated bandwidth requirement
Table 20: Levels of use for e-services by country
Table 21: Percentage of heavy e-services users, by country
Table 22: Level of online music, TV and video service usage by country
Table 23: Percentage of heavy online music, TV and video service users, by country
Table 24: Summary of trends for switching to ultra-fast broadband in the four countries being examined
Table 25: Percentage of non-ultra-fast broadband households that are dissatisfied with their connection speed according to application, by country
Table 26: Subscription prior to current ultra-fast broadband service, by country
Table 27: Frequency of use of a selection of common internet applications among French households
Table 28: Frequency of use of a selection of common internet applications among Swedish households
Table 29: Frequency of use of a selection of common internet applications among Japanese households
Table 30: Frequency of use of a selection of common internet applications among households in the US

FIGURES

Figure 1: Plans to switch to ultra-fast broadband in each country
Figure 2: FTTx coverage and penetration at the end of 2010, by country
Figure 3: Top five uses of the Web that separate UFBB households and other households, by country
Figure 4: Internet users’ representativeness according to the head of the household’s socio-professional category or income
Figure 5: Interviewee profile, by country
Figure 6: Number of UFBB subscribers per country, and weight of UFBB among internet households
Figure 7: Growth of the number of internet households by country
Figure 8: Growth of broadband’s share of internet connections, by country
Figure 9: Ultra-fast broadband coverage by country, at the end of 2010
Figure 10: Type of internet connection by country, at the end of 2010
Figure 11: Age of the head of the household, by country
Figure 12: SPC of the head of the household, by country
Figure 13: Household income, by country
Figure 14: Size of the household, by country
Figure 15: Presence of children under the age of 18, by country
Figure 16: Location of the home, by country
Figure 17: Type of housing by country
Figure 18: Home ownership, by country
Figure 19: Home office on the premises, by country
Figure 20: Computer equipment in internet households, by country
Figure 21: Number of computing devices (computers/tablets), by country
Figure 22: Percentage of multi-computer households that interconnect their devices, by country
Figure 23: Number of available TVs in the home, by type of household
Figure 24: Number of connected TVs available per household
Figure 25: Video equipment, by country
Figure 26: Households with game consoles, by country
Figure 27: Other multimedia equipment, by country
Figure 28: Actual use of devices’ internet-readiness, by country
Figure 29: Acquisition of new multimedia and/or computer equipment following the switch to UFBB, by country51
Figure 30: Level of use of online "communication/interaction" applications, by country
Figure 31: Percentage of heavy users of online "Communication/interaction" applications, by country
Figure 32: Level of use online "Search and data storage" applications, by country
Figure 33: Percentage of heavy users of online " Search and data storage " applications, by country
Figure 34: Use of online network gaming solutions, by country
Figure 35: Percentage of heavy online gamers, by country
Figure 36: Households’ increased use of the internet since switching to ultra-fast broadband, by country
Figure 37: Satisfaction with internet connection speed, by country
Figure 38: Proportion of households dissatisfied with their connection speed when using several devices simultaneously, by country
Figure 39: Strategies for monitoring available internet access solutions, by country
Figure 40: Subscription to current internet access service as a result of direct marketing, by country
Figure 41: Percentage of households that switched providers when upgrading to ultra-fast broadband, by country
Figure 42: Impact of the switch to ultra-fast broadband on users’ monthly invoice, by country
Figure 43: Overall perception of ultra-fast broadband by country
Figure 44: Technological factors that influence the switch to ultra-fast broadband, by country
Figure 45: Applications-related factors that influence the switch to ultra-fast broadband, by country
Figure 46: Environmental factors that influence the switch to ultra-fast broadband, by country
Figure 47: Residential users’ knowledge of the availability of UFBB services in their area, by country
Figure 48: Percentage of households that cite price as an obstacle to switching to UFBB, by country
Figure 49: Non-monetary reasons for not switching to ultra-fast broadband, by country
Figure 50: Plans to switch to ultra-fast broadband, by country
Figure 51: Impact of direct marketing on plans to switch to ultra-fast broadband, by country

 

More new reports by the publisher can be found at IDATE Consulting & Research page.

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