Mobile Banking Discussed in New Comprehensive Report Recently Published by MarketPublishers.com

14 Nov 2011 • by Natalie Aster
Mobile Banking Discussed in New Comprehensive Report Recently Published by MarketPublishers.com

LONDON – Banks matched the development of mobile phone technology and carrier networks by allowing customers to conduct remote transactions on their mobile phone such as fund transfer and bill payments. Despite their relative silence in the mobile payments dialogue, Western banks are using mobile banking applications to influence consumer behavior and methodically secure their position as the consumers' preferred processor of mobile payment transactions.

New market research studyMobile Banking: State of the Market and Future Opportunitiesprovided by Mind Commerce offers a comprehensive evaluation of the developments in mobile banking, an in-depth analysis of motivations and market drivers, and examination of bank's multichannel strategies. The most popular US mobile banking applications are also reviewed here. The study includes forecasts of the future of mobile banking and the realization of mobile payments' potential.

Report Details:

Title: Mobile Banking: State of the Market and Future Opportunities
Published: November, 2011
Pages: 37
Price: US$ 495

Report Contents:

I. INTRODUCTION

II. FOUNDATION AND MOTIVATIONS FOR MOBILE BANKING
A. Mobile Technology Meets Different Needs in Developed and Developing Markets
B. Developing World Focus
C. Developed World Focus
D. Motivations for Deploying Mobile Banking Services
  1. Cost Savings
  2. Customer Retentions
  3. Revenue Potential

III. EVOLUTION OF MOBILE BANKING
A. History of Multi-channel Banking Strategy
B. Development of Mobile Banking Services
  1. Informative Services
  2. Actionable Services
  3. Integrative Services


IV. DEVELOPMENT OF MOBILE BANKING IN THE US
A. 2007: The Birth of Mobile Banking in the US
B. Bank of America Case Study
  1. Bank of America's Channel Decision
  2. Early Success
  3. Popular Features
C. Mobile Banking for Corporate Clients
  1. Revenue Potential
  2. More Cost Effective to Design for Unique Needs
  3. Education is Critical to User Uptake and Success
  4. Citizens Bank Case Study

V. MOBILE BANKING TODAY
A. The Smartphone Factor
B. Essential Characteristics of Mobile Banking Applications
C. Differentiating Features
D. Mobile Operating System Preferences
E. Emergent Mobile Offerings to Mobile Payments


VI. FUTURE OF MOBILE BANKING
A. Innovation Flows from Difficult Environments
B. Innovation Speeds Up in the US
C. Mobile Solidified as a Required Delivery Channel

More new market research reports by the publisher can be found at Mind Commerce page.

 

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