New Up-to-Date Market Research Report “Mobile Internet” Now Available at MarketPublishers.com

10 Oct 2011 • by Natalie Aster
New Up-to-Date Market Research Report “Mobile Internet” Now Available at MarketPublishers.com

LONDON – Mobile internet is conquering the global market. It is developing at unimaginably fast tempo and is geared for further growth. In 2015 the worldwide penetration rate of mobile internet is awaited to reach 37% which equals around 161 billion EUR. Mobile devices upgrading and expansion is forecast to drive the market that will accommodate approximately 2.67 billion users in four-year time.

New market research studyMobile Internetelaborated by IDATE offers a detailed coverage of in-depth information about the market, its participants and its future.

Report Details:

Title: Mobile Internet
Published: January, 2011
Pages: 114
Price: US$ 4,900

The report delves into a discussion of market's structure, data and forecasts 2008-2015, player profiles and strategies. It spotlights the current and upcoming trends and the different kinds of mobile internet usages.

Reports Contents:

1. EXECUTIVE SUMMARY

2. METHODOLOGY

3. MARKET STRUCTURE AND KEY FACTORS
3.1. Market segmentation
  3.1.1. Segmentation with respect to fixed services
  3.1.2. Segmentation by type of services
  3.1.3. Segmentation by means of surfing the (mobile) Internet
  3.1.4. Segmentation by type of device
3.2. Trends on the mobile Internet
  3.2.1. Mobile application stores
    Application storefront strategies and players segmentation
  3.2.2. Mobile payment services
    Mobile web payments
  3.2.3. Tablets and MiFi; new forms of mobile connectivity devices
    External modems
    Embedded modules
    Tablets: the new buzz device
  3.2.4. Mobile VoIP

    Overview
    Pricing and strategy
  3.2.5. Offloading the mobile Internet traffic
    The real take-off of mobile data traffic triggers congestion
    Wi-Fi offload
    Femtocells

3.3. Current market estimates
  3.3.1. Shipments of smartphones
  3.3.2. Shipments of mobile connectivity devices
  3.3.3. Mobile Internet penetration
  3.3.4. Mobile Internet access revenues
  3.3.5. Mobile Internet advertising revenues
  3.3.6. Mobile apps revenues
3.4. Key drivers
  3.4.1. Key Technologies
    Network Infrastructures
    Improvements in handsets; the rise of smartphones
    Recent innovation in the mobile device hardware
    Mobile software
    Summary of technological issues
  3.4.2. Traffic Management and Net Neutrality
    Traffic Management
    Quality of Experience
    NRAs positioning around Net Neutrality
  3.4.3. Various data plans, from unlimited to device specific
    Data tariff by type of device
    Back to the future? The return of tiered data plans
    Other differentiating data tariffs
    Prohibited uses
    The shift towards premium content/service based pricing


4. MAJOR TRENDS IN MOBILE INTERNET USAGE
4.1. Overview of mobile behaviour
4.2. Most popular mobile Internet activities
4.3. Mobile Internet access method: browsing vs applications
4.4. Smartphones driving up multimedia usage


5. MARKET STRUCTURE AND PLAYER STRATEGIES
5.1. Industry structure and value chain
  Mobile device
  Mobile OS
  Connectivity
  Application store
  Contents and applications
5.2. Competition structure and strategies
  5.2.1. Device vendors
    The battle to become the dominant OS
    Revenues from applications, at least for now, are negligible
  5.2.2. Profiles
  5.2.3. Internet giants
    Google looking to boost their advertising position
    Microsoft starting anew with Windows Phone
  5.2.4. Profiles
  5.2.5. Mobile telcos
    The Wholesale Application Community
    The strategies of operators
  5.2.6. Profiles
5.3. Strategic analysis
  The smartphone and applications phenomenon playing their part to help drive mobile Internet usage
  The significance of mobile connectivity devices; it’s not just about smartphones when talking about the mobile Internet
  The way forward for telco’s


6. MARKETS AND FORECASTS
6.1. Market development factors
  6.1.1. Mobile assets
  6.1.2. Analysis of growth drivers
  6.1.3. Forecast hypotheses
6.2. Market forecasts
  6.2.1. Shipments of smartphones
  6.2.2. Shipments of mobile connectivity devices
  6.2.3. Mobile Internet penetration
  6.2.4. Mobile Internet access revenues
  6.2.5. Mobile Internet advertising revenues
  6.2.6. Mobile apps revenues
6.3. Data book

More new market research reports by the publisher can be found at IDATE page.

 

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