Most Recent Report on Online Video Market Now Available at MarketPublishers.com10 Oct 2011 • by Natalie Aster
LONDON – Internet video will become an increasingly important piece of the entertainment pie for consumers, and content owners and distributors will find online distribution a significant incremental and competitive method of monetizing content.
Forecasts say the value of the total online-video market - both pay and ad supported - will be worth USD 15.6 billion by 2012.
Marketers will need to increasingly diversify their ad spends to online, especially if they are heavily reliant on traditional broadcast advertising. At the same time, they will have much more information about their audiences, as video advertising online brings all the advantages of Internet advertising they can ultimately get strong click-through response data to track response rates much more closely than through broadcast TV advertising.
New research report “Online Video” drawn up by IDATE Consulting & Research presents true and unprejudiced insights into both the online consumer and video delivery market along with a segmentation of key services and key metrics on usage. The study gives an in-depth coverage of revenue models (ad, pay, freemium, bundling) and offers key player and event case studies. It evaluates the key technology for online video delivery (including CDN) and presents the main solutions regarding platforms, protocols and delivery solutions. Furthermore, major drivers and forecasts for the market are also included.
Title: Online Video
Published: October, 2011
Price: US$ 4,900.00
1. EXECUTIVE SUMMARY
The focus group
3. THE CONSUMER ONLINE VIDEO MARKET
3.1. Key online video services
3.1.1. Free short clips services
3.1.2. Streaming platforms
3.1.3. Catch-up TV services
3.1.4. Premium VoD offers
3.1.5. Live streaming services
3.2. Usage of online video
3.2.1. Mainstream and increasing usages
3.2.2. Consumption behaviours
Type of programs
Frequency of usage
Type of programs: TV series of 45 minutes as a new intermediary format
Demographics : mainly young consumers of videos
Place of consumption: watching video is a quite solitary behaviour
Social video: recommendation is strong for short clips
A commitment to free content leading to compromises on quality
Multi-tasking is an issue for advertisers
Some consumption trends
3.2.3. PC vs TV set
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