New Research into Prescribing Practices Now Available at MarketPublishers.com

27 Sep 2011 • by Natalie Aster
New Research into Prescribing Practices Now Available at MarketPublishers.com

LONDON – “When it comes to prescribing habits”, says Dr G Caleb Alexander, a University of Chicago assistant professor of medicine, “this is one of the great unknowns. It’s pretty tough to accurately identify the sources and magnitude of influence that guides physician learning.” On the daily basis doctors make hundreds of decisions that affect patient care, diagnosis, follow up and pharmaceuticals prescribed.

New market research reportNew Research into Prescribing Practicesdelivered by FirstWord examines such issues as how doctors make prescribing decisions and the factors that sway them. Based on expert interviews and the latest research, the report reveals the key factors that impact physician decisions, from formal education, casual colleague conversations, insurance regulations and government subsidies to continuing medical education, samples and even patient pressure.

Report Details:

Title: New Research into Prescribing Practices
Published: August, 2011
Pages: 43
Price: US$ 695

Report Contents:

EXECUTIVE SUMMARY

COMPARATIVE EFFECTIVENESS RESEARCH
Impact on pharma
Impact on patient care
Academic detailing
Knowing doesn't equal doing


INFLUENCING PHYSICIAN CHOICES
Gaps in physician knowledge
How doctors make their choices
Healthcare coverage
Getting doctors to switch
Custom-tailored detailing
The importance of drug samples


THE ROLE OF PATIENTS
Which promotions work best?
Patient information
Safety considerations
Cost considerations
Combating non-adherence


PERSISTENTLY OVERPRESCRIBED DRUGS
Antibiotics
Opioids

More new market reports by the publisher can be found at Mind Commerce page.

 

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