New Study on Non-pharmacy OTC Market in Poland and its Future Now Available at MarketPublishers.com
20 Sep 2011 • by Natalie Aster
LONDON – The profitability of a variety of popular products used by consumers to ameliorate illness and improve health is on the rise. The range of products spreads far – from health foods to herbal supplements and medicinal teas to OTC medical preparations. Given the fact that pharmaceutical regulatory changes are due to take effect soon in Poland, these products are expected to become even more popular and offer new space for benefits and investment flows.
New market research report “Non-pharmacy OTC market in Poland 2011, Development forecasts for 2011-2013” worked out by PMR focuses on the market in terms of value and share of OTC preparations and medicinal foods and teas, and predicts the expected growth through 2013. It provides detailed analysis of the factors that will contribute to market growth, including regulatory changes, consumer preferences and the size of company budget allocations aimed at advertising campaigns.
Report Details:
Title: Non-pharmacy OTC market in Poland 2011, Development forecasts for 2011-2013
Published: September, 2011
Pages: 159
Price: US$ 2,479
Report Contents:
I. REPORT METHODOLOGY
II. EXECUTIVE SUMMARY
III. OVERVIEW OF THE NON-PHARMACY MARKET OF OTC PRODUCTS IN POLAND
Key events and trends on the non-pharmacy market in Poland
Value of non-pharmacy OTC market in 2007-2013
IV. FINDINGS OF STORE CHECK RESEARCH
Introduction
In-store display of OTC products
In-store promotions of OTC products
Products most often found in stores
Market penetration of individual therapeutic groups
Companies with the largest market penetration
V. KEY PLAYERS ON THE NON-PHARMACY OTC MARKET IN POLAND
Key players on the OTC drugs and dietary supplements market
Key players on the market of preparations for infants and children
Key players on the market of functional and herbal teas
Key players on the market of medicinal herbal products
Key players on the market of energy and isotonic drinks
Profiles of selected manufacturers from non-pharmacy sektor
VI. ADVERTISING OF OTC PRODUCTS
Overview of the market
TV advertising
Radio advertising
Online advertising
Outdoor advertising
VII. LEGAL ENVIRONMENT
Classification of OTC and other health products in Poland
…
More new market reports by the publisher can be found at PMR page.
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Mrs. Tanya Rezler
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Fax: +44 207 900 3970
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