Non-pharmacy OTC market in Poland 2011, Development forecasts for 2011-2013

Date: September 22, 2011
Pages: 159
Price:
US$ 2,479.00
License [?]:
Publisher: PMR
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: NCFD3F7D494EN
Leaflet:

Download PDF Leaflet

Non-pharmacy OTC market in Poland 2011, Development forecasts for 2011-2013
Non-pharmacy OTC market in Poland 2011, Development forecasts for 2011-2013 reports on and analyses the demand, trends, retail sales rules and increasing profitability of a variety of popular products used by consumers to ameliorate illness and improve overall health. From health foods to herbal supplements and medicinal teas to OTC medical preparations, these products are expected to become even more popular as a result of pharmaceutical regulatory changes due to take place in Poland.

This comprehensive document focuses on the market in terms of value and share of OTC preparations and medicinal foods and teas, and forecasts the expected growth in these numbers from 2011 through 2013. It provides in-depth analysis of the factors that will influence market growth, including regulatory changes, consumer preferences and the size of company budget allocations aimed at advertising campaigns.

Readers will benefit from a unique in-store survey performed by PMR researchers to furnish fresh content and an accurate viewpoint for this report. Results include numbers of different products available on shelves of thirteen different hypermarkets, numbers of retail outlets currently in operation, and reporting on the types of promotional schemes and display systems used to draw attention to various products and boost sales.

This one of a kind business tool delves deeper into the marketplace – beyond medicine and vitamins into the market outlook for a wide variety of functional foods, medicinal teas and food preparations for infants. It identifies the top manufacturers, wholesalers and retailers and the products that consumers buy and use most frequently. Current market and product share values are supplied, and predictions for the top companies, products and outlets for the next two years are clearly defined.

Non-pharmacy OTC market in Poland2011, Development forecasts for 2011-2013 tracks market activity, trends and legalities of an upwardly mobile medicinal and health oriented collection of preparations.
I. REPORT METHODOLOGY

II. EXECUTIVE SUMMARY

III. OVERVIEW OF THE NON-PHARMACY MARKET OF OTC PRODUCTS IN POLAND


Key events and trends on the non-pharmacy market in Poland
Value of non-pharmacy OTC market in 2007-2013

IV. FINDINGS OF STORE CHECK RESEARCH

Introduction
In-store display of OTC products
In-store promotions of OTC products
Products most often found in stores
Market penetration of individual therapeutic groups
Companies with the largest market penetration

V. KEY PLAYERS ON THE NON-PHARMACY OTC MARKET IN POLAND

Key players on the OTC drugs and dietary supplements market
Key players on the market of preparations for infants and children
Key players on the market of functional and herbal teas
Key players on the market of medicinal herbal products
Key players on the market of energy and isotonic drinks
Profiles of selected manufacturers from non-pharmacy sektor

VI. ADVERTISING OF OTC PRODUCTS

Overview of the market
TV advertising
Radio advertising
Online advertising
Outdoor advertising

VII. LEGAL ENVIRONMENT

Classification of OTC and other health products in Poland
OTC medicines
Dietary supplements
Food products for particular nutritional uses
Functional food
Novel food
Herbal medicinal products
Non-pharmacy distribution outlets

VIII. CONSUMER BEHAVIOUR

Actions taken to improve health
Preferred health-related diet components
Dietary habits
Most common disorders and illnesses
Actions taken in illness
Factors impacting the decision to purchase OTC medicines
Places where medical items are purchased

IX. NON-PHARMACY DISTRIBUTION OF OTC DRUGS

Wholesale distribution
Retail distribution

X. THE MACROECONOMIC AND DEMOGRAPHIC SITUATION OF POLAND

GDP
Employment
Wages
Inflation
Income and spending of households
Demographics

XI. LIST OF GRAPHS

XII. LIST OF TABLES

XIII. ABOUT PMR
Skip to top


Non-Life Insurance in Poland US$ 350.00 Feb, 2015 · 38 pages
Cancer Vaccine Developments to 2013 US$ 2,265.00 Sep, 2007 · 184 pages

Ask Your Question

Non-pharmacy OTC market in Poland 2011, Development forecasts for 2011-2013
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: