New Report “Nigeria Beer Market Insights 2011” Now Available at MarketPublishers.com07 Sep 2011 • by Natalie Aster
LONDON – Nigeria is the most attractive beer market in Sub-Saharan Africa (SSA), with the highest alcohol consumption per capita (mostly home-brewed) and the largest population of drinkers. The market – Africa’s largest (excluding South Africa) – reached 18 mn hl in 2010, with consumption per capita of 11.6 litres. Forecasts say the Nigerian beer market will expand at a CAGR of 13% over the next decade.
Before now, two traditional big players in the Nigerian brewing sector, Nigerian Breweries Plc and Guinness Nigeria Plc, had been engaged in stiff competition for control of the nation’s beer market. SABMiller, a global brewing giant with headquarters in South Africa, has recently joined the fray.
The most recent market research report “Nigeria Beer Market Insights 2011” drawn up by Canadean provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the Nigeria beer industry. The study features brand volumes and market share by local definition, price segment, alcoholic strength and type. Consumption volumes are highlighted by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). In addition, market data on valuation/pricing and new products as well as analysis and profiles on trade mark owners and local operators can also be found in the review.
Title: Nigeria Beer Market Insights 2011
Published: July 2011
Price: US$ 11,580.00
SECTION 1 MARKET CONTEXT
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.2 – Economic Indicators, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2010
SECTION 2 MARKET BACKGROUND BRIEFING
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type - Speciality Beer
Table – Beer Definitions by Type - Local, National and International
SECTION 3 MARKET UPDATE
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