Nigeria Beer Market Insights Report 2015

Date: August 31, 2015
Pages: 92
US$ 12,350.00
License [?]:
Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: N36718A8A55EN

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Nigeria Beer Market Insights Report 2015

2014 saw increases of around 3% in line with previous years and ranks second only to South Africa in the African market. Nigerian consumers do not see discount beers as trading down as they have the requisite of quality ingredients. Consumers are showing increasing signs of being category loyal rather than brand loyal presenting challenges.

  • Discounts grew by 11% due to consumers preference for value
  • Beer is under pressure from FAB products
  • Brewers are being forced to lower prices despite rising costs
  • Mainstream and premium products have suffered due to the rise in discounted beer

Canadean's Nigeria Beer Market Insights 2015 Report provides a complete overview of the Nigeria beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on-/ off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format
  • Gain an in-depth understanding of the dynamics and structure of the Nigeria beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Nigeria beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Nigeria beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects


2.1 Executive Summary


3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables



5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables



7.1 Disclaimer
7.2 Methodology and Product Definitions


Table 1: Nigeria Population Size and Growth, 1986-2017F
Table 2: Africa Population Size and Growth, 2004-2015F
Table 3: Nigeria Economic Indicators, 2006-2016F
Table 4: Africa Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: Africa Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: Africa Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2013
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2012-2014
Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2013-2015F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: On-Premise, 2012-2014
Table 18: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 19: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 20: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 21: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 22: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 23: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 24: Beer Market Valuation (Local Currency), 2013-2015F
Table 25: Beer Consumption by Local Definition, 2011-2015F
Table 26: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 27: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 28: Beer Consumption by Type, 2011-2015F
Table 29: Beer Consumption by Geographic Scope, 2011-2015F
Table 30: Beer All Trademarks, 2010-2014
Table 31: Beer Brands by Local Definition, 2010-2014
Table 32: Beer Brands by Standard Price Segment, 2010-2014
Table 33: Beer Brands by Alcoholic Strength, 2010-2014
Table 34: Beer Brands by Type, 2010-2014
Table 35: Imported Brands by Origin, 2010-2014
Table 36: Beer Licensed Brands, 2010-2014
Table 37: Beer Trademark Owners, 2010-2014
Table 38: Beer Local Operators, 2010-2014
Table 39: Beer leading Brewers/Importers, 2010-2014
Table 40: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 41: Beer Distribution: On vs Off Premise, 2011-2015F
Table 42: SABMiller Brand Volumes 2010-2014
Table 43: Nigerian Breweries Brand Volumes 2010-2014
Table 44: Guinness Nigeria Brand Volumes 2010-2014
Table 45: Consolidated Breweries Brand Volumes 2010-2014
Table 46: Sona Breweries Brand Volumes 2010-2014
Table 47: Pabod Breweries Brand Volumes 2010-2014


Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014


Nigerian Breweries
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