New Global Hotel Industry Outlook Surveys by WMI Published at MarketPublishers.com
04 Jul 2011 • by Natalie Aster
LONDON - Market Publishers Ltd informs that new in-demand World Market Intelligence (WMI) surveys on global hotel markets have been added to its catalogue.
Global Hotel Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies. The report analyzes how hotel industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011–2012. The study provides access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers; it also identifies future growth of buyers and suppliers, M&A and investment expectations. The research work not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. Access to information categorized by region, company type and sizes is provided as well …
Global Hotel Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies. China, Brazil and Eastern Europe are predicted to be the fastest growing regions among developing countries for the hotel industry. The expansion of business activities in emerging markets, an increase in economic growth combined with changes in consumer lifestyles and a rise in disposable income are fuelling growth. The majority of the hotel operators will be increasing procurement spend over the next 12 months. The average size of the annual procurement budgets of the companies is US$67.8 million. The study analyzes how hotel companies’ procurement expenditure, business strategies and practices are set to change in 2011–2012.The report covers data and analysis on buyer expenditure, procurement and industry developments. Key topics covered include hotel industry buyer expenditure activity, procurement behaviors and strategies, threats and opportunities, economic outlook and business confidence …
More new market research reports by WMI can be found at https://marketpublishers.com/members/worldmarketintel/info.html
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