The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
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2014 U.S. Public Relations Agencies Industry-Capital & Expenses Report
US$ 149.00
The 2014 U.S. Public Relations Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current and 2015 forecast estimates on the cost of materials, capital expenditures, ...
December 2013
115 pages
Opportunities in Indian Signage Industry
US$ 700.00
... and growing number of MNCs in India are providing a further boost to the signage board industry. According to “Opportunities in Indian Signage Industry”, the ... , the report also provides a snapshot of the problems being faced by the signage board manufacturers. Lastly, key players of the industry have been ...
August 2013
35 pages
2013 Worldwide Display Advertising Industry-Industry & Market report
US$ 249.00
The 2013 Worldwide Display Advertising Industry-Industry & Market report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2013 current and 2014 forecast estimates on the size of the ...
June 2013
104 pages
Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis, January 2013
US$ 2,650.00
Annual revenue in the global online advertising industry is forecast to reach an estimated $139.8 billion in 2018 with a CAGR of 7.3% during 2013-2018. The global online advertising industry witnessed a CAGR of 12.4% during 2007 ... of the industry and presents its findings in “Global Online Advertising Industry 2013-2018: Trend, Profit, and Forecast Analysis.” Search advertising is expected to be the fastest-growing sector ...
January 2013
60 pages
Advertising Trends and Converged Media 2Q 2013
US$ 3,500.00
Advertising Trends & Converged Media assesses growth patterns for connected device and multiplatform media use and the monetization strategies for the U.S. advanced TV, online ... , Parks Associates. “Advertising stakeholders— specifically content owners, service providers, and brand advertisers— must evaluate market developments, industry trends, and monetization strategies ...
December 2012
50 pages
Harnessing the Power of Big Data: New Media and Advertising 4Q 2013
US$ 3,500.00
This report examines the state of personalized advertising, analyzing the technologies and companies that are mining vast amounts of consumer data to recommend and enhance relevant advertising across various platforms. It identifies and profiles key players and predicts sectors of early growth. "When ...
December 2012
50 pages
In-app Advertising on Connected Devices 4Q 2013
US$ 3,500.00
... app Advertising on Connected Devices tracks the explosive growth of ad-supported app use in the U.S. on the primary app-enabled devices—smartphones, tablets, and smart TVs. The report examines in-app advertising strategies employed by industry stakeholders, including app ...
December 2012
55 pages
