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Advertising & Marketing Market Research Reports & Industry Analysis

The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.

The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.

The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.

Publications found: 834
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2016 U.S. Advertising agency services sold through Advertising agencies-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising agency services sold through Advertising agencies-Product & Services Report, published annually by Barnes Reports, ... features 2016 current and 2017 forecast estimates on the sales of Advertising agency services sold through Advertising agencies nationally and for all 50 U.S. States and ...

May 2016 96 pages

2016 U.S. Advertising agency services sold through Direct mail advertising-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising agency services sold through Direct mail advertising-Product & Services Report, published annually by Barnes Reports, contains ... 2016 current and 2017 forecast estimates on the sales of Advertising agency services sold through Direct mail advertising nationally and for all 50 U.S. States ...

May 2016 96 pages

2016 U.S. Advertising agency services sold through Public relations agencies-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising agency services sold through Public relations agencies-Product & Services Report, published annually by Barnes Reports, ... 2016 current and 2017 forecast estimates on the sales of Advertising agency services sold through Public relations agencies nationally and for all 50 U.S. States ...

May 2016 96 pages

2016 U.S. Advertising creative services, including graphic design sold through Advertising agencies-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising creative services, including graphic design sold through Advertising agencies-Product & Services Report, ... 2016 current and 2017 forecast estimates on the sales of Advertising creative services, including graphic design sold through Advertising agencies nationally and for all 50 U.S. States ...

May 2016 96 pages

2016 U.S. Advertising creative services, including graphic design sold through Direct mail advertising-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising creative services, including graphic design sold through Direct mail advertising-Product & Services ... 2016 current and 2017 forecast estimates on the sales of Advertising creative services, including graphic design sold through Direct mail advertising nationally and for all 50 U.S. States ...

May 2016 96 pages

2016 U.S. Advertising creative services, including graphic design sold through Public relations agencies-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising creative services, including graphic design sold through Public relations agencies-Product & Services Report, published annually by Barnes ... sales of Advertising creative services, including graphic design sold through Public relations agencies nationally and for all 50 U.S. States and up ...

May 2016 96 pages

2016 U.S. Advertising graphic design creative services sold through Graphic design services-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising graphic design creative services sold through Graphic design services-Product & Services Report, published ... 2016 current and 2017 forecast estimates on the sales of Advertising graphic design creative services sold through Graphic design services nationally and for all 50 U.S. States ...

May 2016 96 pages

2016 U.S. Advertising services sold through Spectator sports-Product & Services Report

US$ 199.00

... 2016 U.S. Advertising services sold through Spectator sports-Product & Services Report, published annually by Barnes Reports, contains timely and ... features 2016 current and 2017 forecast estimates on the sales of Advertising services sold through Spectator sports nationally and for all 50 U.S. States and up to ...

May 2016 96 pages

2016 U.S. Advertising space and time in print, broadcast sold through Spectator sports-Product & Services Report

US$ 199.00

The 2016 U.S. Advertising space and time in print, broadcast sold through Spectator sports-Product & ... estimates on the sales of Advertising space and time in print, broadcast sold through Spectator sports nationally and for all 50 U.S. States and up to 900 metro ...

May 2016 96 pages

2016 U.S. All other operating receipts sold through Advertising agencies-Product & Services Report

US$ 199.00

The 2016 U.S. All other operating receipts sold through Advertising agencies-Product & Services Report, published ... report features 2016 current and 2017 forecast estimates on the sales of All other operating receipts sold through Advertising agencies nationally and for all 50 U.S. States and ...

May 2016 96 pages

2016 U.S. Display advertising services sold through Advertising agencies-Product & Services Report

US$ 199.00

... 2016 U.S. Display advertising services sold through Advertising agencies-Product & Services Report, published annually by Barnes Reports, contains ... 2016 current and 2017 forecast estimates on the sales of Display advertising services sold through Advertising agencies nationally and for all 50 U.S. States and up ...

May 2016 96 pages

2016 U.S. Distribution of advertising materials, other than by mail sold through Direct mail advertising-Product & Services Report

US$ 199.00

... 2016 U.S. Distribution of advertising materials, other than by mail sold through Direct mail advertising-Product & Services Report, published annually by ... the sales of Distribution of advertising materials, other than by mail sold through Direct mail advertising nationally and for all 50 U.S. States and up ...

May 2016 96 pages

2016 U.S. Industry total sold through Advertising agencies-Product & Services Report

US$ 199.00

The 2016 U.S. Industry total sold through Advertising agencies-Product & Services Report, published annually by Barnes ... report features 2016 current and 2017 forecast estimates on the sales of Industry total sold through Advertising agencies nationally and for all 50 U.S. States and ...

May 2016 96 pages

2016 U.S. Industry total sold through Direct mail advertising-Product & Services Report

US$ 199.00

The 2016 U.S. Industry total sold through Direct mail advertising-Product & Services Report, published annually by ... features 2016 current and 2017 forecast estimates on the sales of Industry total sold through Direct mail advertising nationally and for all 50 U.S. States and ...

May 2016 96 pages

Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2022, NAIC 541810

US$ 1,995.00

Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to ... save countless hours of research. Key Findings: Advertising Agencies and Marketing Services Industry (U.S.) to reach $74.1 billion by 2022. Advertising Agencies and Marketing Services Industry, including Average EBITDA, Operating Ratios ...

February 2016 64 pages

Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2022, NAIC 541800

US$ 1,995.00

Advertising, Public Relations and Marketing Services Industry (U.S.):0 Analytics, Extensive Financial Benchmarks, Metrics and Revenue ... countless hours of research. Key Findings: Advertising, Public Relations and Marketing Services Industry (U.S.) to reach $187.8 billion by 2022. Advertising, Public Relations and Marketing Services Industry, including Average EBITDA ...

February 2016 65 pages

Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2022, NAIC 541850

US$ 1,995.00

Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to ... save countless hours of research. Key Findings: Outdoor and Billboard Advertising Industry (U.S.) to reach $14.4 billion by 2022. Outdoor and Billboard Advertising Industry, including Average EBITDA, Operating Ratios ...

February 2016 44 pages

Global Outdoor Advertising Market Report: 2016 Edition

US$ 800.00

... outdoor advertising media solutions and low cost advertising medium. However, the expansion of global outdoor advertising market is hindered by stringent regulations and billboard operators as permit holders. The report “Global Outdoor Advertising Market ...

January 2016 58 pages

Analyzing the US Media & Advertising Industry

US$ 1,000.00

... television, magazines and newspapers. Aruvian Research’s report on Analyzing the US Media & Advertising Industry thoroughly explains the US advertising industry by ... of the changing advertising industry in the US on traditional media is also analyzed. Aruvian Research also profiles the leading players in the ...

November 2015 150 pages

China’s Top 50 Advertising Companies in 2015

US$ 6,500.00

... China’s advertising industry will be; To analyze major r advertising companies in China; To find out the key strengths and weakness of China’s advertising companies, and the threats and opportunities they face; To reveal opportunities in Chinese advertising ...

October 2015

Analysis of Major Advertising Listed Company in the Globe

US$ 3,500.00

... report, ASKCI will introduction to market situation of advertising industry in global, as well as analyzes the major advertising listed company in the globe, including business structure, operation ...

August 2015

Advertising and the Second Screen: When TV Becomes Interactive and Targeted

US$ 2,200.00

... Internet. Television is the only traditional media to still be enjoying an increase in advertising revenue around the globe. But the Internet ... Internet access in Western countries, and the rapid adoption of new screens have resulted in the widespread use of second screens to access TV content ...

July 2015 56 pages

Mobile Advertising Market in India 2015

US$ 950.00

... order is placed. Netscribes’ latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific ...

February 2015 68 pages

Top 100 Marketing Agencies (Global)

US$ 1,500.00

This report is an in-depth financial evaluation of the Global Marketing Agencies. Using the unique Plimsoll method of analysis, each of the largest 100 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...

January 2015 205 pages

Top 1000 Advertising Agents (European)

US$ 1,250.00

... Agents. Using the unique Plimsoll method of analysis, each of the top 1000 companies included is individually assessed and ranked against each other ... European Analysis will give you an in-depth assessment of the European Advertising Agents industry instantly. Whether you wish to benchmark your own company’s ...

January 2015 1105 pages

Top 1000 Advertising Agents (Global)

US$ 1,500.00

... Agents. Using the unique Plimsoll method of analysis, each of the top 1000 companies included is individually assessed and ranked against each other and ... Global Analysis will give you an in-depth assessment of the Global Advertising Agents industry instantly. Whether you wish to benchmark your own company’s ...

January 2015 1105 pages

Top 199 PR Agencies (Nordic)

US$ 1,250.00

This report is an in-depth financial evaluation of the Nordic PR Agencies. Using the unique Plimsoll method of analysis, each of the largest 199 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...

January 2015 304 pages

Top 244 Advertising Agencies (Nordic)

US$ 1,250.00

This report is an in-depth financial evaluation of the Nordic Advertising Agencies. Using the unique Plimsoll method of analysis, each of the largest 244 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...

January 2015 349 pages

Top 336 Advertising agencies (Germany)

US$ 1,250.00

This report is an in-depth financial evaluation of the Germany Advertising agencies. Using the unique Plimsoll method of analysis, each of the largest 336 companies is individually assessed and ranked against each other and compared to industry averages.Using ...

January 2015 441 pages

Top 500 Advertising Agents (European)

US$ 1,250.00

This report is an in-depth financial evaluation of the European Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...

January 2015 605 pages

Top 500 Advertising Agents (Global)

US$ 1,500.00

This report is an in-depth financial evaluation of the Global Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...

January 2015 605 pages

Top 59 Media Agencies (Nordic)

US$ 1,250.00

This report is an in-depth financial evaluation of the Nordic Media Agencies. Using the unique Plimsoll method of analysis, each of the largest 59 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...

January 2015 164 pages

Global Outdoor Advertising Market Report: 2015 Edition

US$ 800.00

... level. The report provides a comprehensive study of outdoor advertising market globally and also provides detailed information for key regional markets. The competition in the global outdoor advertising market is intense among ...

January 2015 50 pages

Cross-Platform Advertising: Market Research Report

US$ 4,500.00

This report analyzes the worldwide markets for Cross-Platform Advertising in US$ Million. The report provides separate comprehensive analytics for the US, ... forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary ...

January 2015 226 pages

Online Advertising Market in India 2014

US$ 950.00

... enhanced growth prospects. Netscribes’ latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country ...

October 2014 89 pages

India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth

US$ 850.00

... basis of revenue and along with effects on the macroeconomic factors. OOH advertising in India has been one of the fastest growing segments in the ... . Profiles of Major Players Operating in OOH Advertising Market in India. Future Outlook and Projections of the India OOH Advertising Industry on the basis of ...

June 2014 91 pages

Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate

US$ 900.00

The report titled “Philippines Online Advertising Market Outlook to 2018- Driven by Rising Internet and Social Media Penetration Rate” presents a comprehensive ... has been mainly on account of the increasing popularity of social media in Philippines. The revenues have gone up from USD ~ million in 2009 to nearly ...

June 2014 71 pages

Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth

US$ 1,450.00

... of the population below the age of 25, representing an inherent strength for the online media industry as young population would be the early adopters of technology ... spend in the last years (2007 - 2012) Middle East online advertising market segmentation by country (UAE, Saudi Arabia, Qatar, Egypt, Kuwait, ...

January 2014 152 pages

Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising

US$ 800.00

The industry research publication titled ‘Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising’ presents a comprehensive analysis ... players such as Google, Facebook and Yahoo while the leading advertising agencies included Starcom, OMD, Universal Media and few others ...

January 2014 36 pages

Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector

US$ 800.00

The industry research publication titled ‘Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector’ presents ... has a promising foundation and sophistication needed to further expand the market in the coming years. Currently, the large companies in the country ...

January 2014 36 pages

Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

US$ 800.00

... 2012, growing from 15.0% in 2007. Segments such as lead generation and e- mail advertising have maintained minimal contributions in the industry. The leading industry ... -2017. KEY TOPICS COVERED IN THE REPORT The market size of the Saudi Arabia online advertising market in terms of value during 2007-2012 ...

January 2014 40 pages

UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment

US$ 800.00

... industry research publication titled ‘UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment’ presents a comprehensive ... (for both platforms such as Google, Facebook) and leading advertising agencies such as Flip Media, 2Pure, BBDO and others) Future projections ...

January 2014 45 pages

Online Advertising: Market Research Report

US$ 4,950.00

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The ... 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary ...

January 2014 433 pages

Context Advertising Trends: Market Research Report

US$ 950.00

... on the content currently viewed by the user. The report analyzes and presents an overview of Context Advertising market worldwide. Supported with 4 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report ...

December 2013 8 pages

The Evolution of Advanced TV Advertising Strategies 2Q 2014

US$ 3,500.00

... This report provides a contextual review of the evolution of advanced TV advertising strategies and examines their transformation as a result of rising Internet- ...

December 2013 59 pages

Trends in Multiscreen Advertising 4Q 2014

US$ 3,500.00

... an update to Parks Associates’ advanced TV, online video, and mobile in-app advertising revenue forecasts.

December 2013 64 pages

Global Outdoor Advertising Market Report: 2013 Edition

US$ 800.00

... safety. The report studies the outdoor advertising market on a global scale and also provides detailed information regarding the key regional markets. The competition in the global outdoor advertising market is intense ...

December 2013 53 pages

2014 Worldwide Agents & Managers for Artists & Athletes Industry-Industry & Market Report

US$ 299.00

The 2014 Worldwide Agents & Managers for Artists & Athletes Industry-Industry & Market Report, published annually by Barnes Reports, contains timely and ... Economic Forecast executive summary. The report features 2014 current and 2015 forecast estimates on the size of the industry (sales, establishments, ...

December 2013 124 pages

2014 U.S. Advertising Agencies Industry-Capital & Expenses Report

US$ 149.00

The 2014 U.S. Advertising Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current and 2015 forecast estimates on the cost of materials, capital expenditures, inventories, ...

December 2013 159 pages

2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report

US$ 149.00

The 2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics ... , inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used ...

December 2013 111 pages

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