The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
834
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2016 U.S. Advertising services sold through Spectator sports-Product & Services Report
US$ 199.00
... 2016 U.S. Advertising services sold through Spectator sports-Product & Services Report, published annually by Barnes Reports, contains timely and ... features 2016 current and 2017 forecast estimates on the sales of Advertising services sold through Spectator sports nationally and for all 50 U.S. States and up to ...
May 2016
96 pages
Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2022, NAIC 541800
US$ 1,995.00
Advertising, Public Relations and Marketing Services Industry (U.S.):0 Analytics, Extensive Financial Benchmarks, Metrics and Revenue ... countless hours of research. Key Findings: Advertising, Public Relations and Marketing Services Industry (U.S.) to reach $187.8 billion by 2022. Advertising, Public Relations and Marketing Services Industry, including Average EBITDA ...
February 2016
65 pages
Global Outdoor Advertising Market Report: 2016 Edition
US$ 800.00
... outdoor advertising media solutions and low cost advertising medium. However, the expansion of global outdoor advertising market is hindered by stringent regulations and billboard operators as permit holders. The report “Global Outdoor Advertising Market ...
January 2016
58 pages
Analyzing the US Media & Advertising Industry
US$ 1,000.00
... television, magazines and newspapers. Aruvian Research’s report on Analyzing the US Media & Advertising Industry thoroughly explains the US advertising industry by ... of the changing advertising industry in the US on traditional media is also analyzed. Aruvian Research also profiles the leading players in the ...
November 2015
150 pages
China’s Top 50 Advertising Companies in 2015
US$ 6,500.00
... China’s advertising industry will be; To analyze major r advertising companies in China; To find out the key strengths and weakness of China’s advertising companies, and the threats and opportunities they face; To reveal opportunities in Chinese advertising ...
October 2015
Analysis of Major Advertising Listed Company in the Globe
US$ 3,500.00
... report, ASKCI will introduction to market situation of advertising industry in global, as well as analyzes the major advertising listed company in the globe, including business structure, operation ...
August 2015
Advertising and the Second Screen: When TV Becomes Interactive and Targeted
US$ 2,200.00
... Internet. Television is the only traditional media to still be enjoying an increase in advertising revenue around the globe. But the Internet ... Internet access in Western countries, and the rapid adoption of new screens have resulted in the widespread use of second screens to access TV content ...
July 2015
56 pages
Mobile Advertising Market in India 2015
US$ 950.00
... order is placed. Netscribes’ latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific ...
February 2015
68 pages
Top 100 Marketing Agencies (Global)
US$ 1,500.00
This report is an in-depth financial evaluation of the Global Marketing Agencies. Using the unique Plimsoll method of analysis, each of the largest 100 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
January 2015
205 pages
Top 1000 Advertising Agents (European)
US$ 1,250.00
... Agents. Using the unique Plimsoll method of analysis, each of the top 1000 companies included is individually assessed and ranked against each other ... European Analysis will give you an in-depth assessment of the European Advertising Agents industry instantly. Whether you wish to benchmark your own company’s ...
January 2015
1105 pages
Top 1000 Advertising Agents (Global)
US$ 1,500.00
... Agents. Using the unique Plimsoll method of analysis, each of the top 1000 companies included is individually assessed and ranked against each other and ... Global Analysis will give you an in-depth assessment of the Global Advertising Agents industry instantly. Whether you wish to benchmark your own company’s ...
January 2015
1105 pages
Top 199 PR Agencies (Nordic)
US$ 1,250.00
This report is an in-depth financial evaluation of the Nordic PR Agencies. Using the unique Plimsoll method of analysis, each of the largest 199 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
January 2015
304 pages
Top 244 Advertising Agencies (Nordic)
US$ 1,250.00
This report is an in-depth financial evaluation of the Nordic Advertising Agencies. Using the unique Plimsoll method of analysis, each of the largest 244 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...
January 2015
349 pages
Top 336 Advertising agencies (Germany)
US$ 1,250.00
This report is an in-depth financial evaluation of the Germany Advertising agencies. Using the unique Plimsoll method of analysis, each of the largest 336 companies is individually assessed and ranked against each other and compared to industry averages.Using ...
January 2015
441 pages
Top 500 Advertising Agents (European)
US$ 1,250.00
This report is an in-depth financial evaluation of the European Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the ...
January 2015
605 pages
Top 500 Advertising Agents (Global)
US$ 1,500.00
This report is an in-depth financial evaluation of the Global Advertising Agents. Using the unique Plimsoll method of analysis, each of the largest 500 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
January 2015
605 pages
Top 59 Media Agencies (Nordic)
US$ 1,250.00
This report is an in-depth financial evaluation of the Nordic Media Agencies. Using the unique Plimsoll method of analysis, each of the largest 59 companies is individually assessed and ranked against each other and compared to industry averages.Using the most ...
January 2015
164 pages
Global Outdoor Advertising Market Report: 2015 Edition
US$ 800.00
... level. The report provides a comprehensive study of outdoor advertising market globally and also provides detailed information for key regional markets. The competition in the global outdoor advertising market is intense among ...
January 2015
50 pages
Cross-Platform Advertising: Market Research Report
US$ 4,500.00
This report analyzes the worldwide markets for Cross-Platform Advertising in US$ Million. The report provides separate comprehensive analytics for the US, ... forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary ...
January 2015
226 pages
Online Advertising Market in India 2014
US$ 950.00
... enhanced growth prospects. Netscribes’ latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country ...
October 2014
89 pages
Online Advertising: Market Research Report
US$ 4,950.00
This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The ... 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary ...
January 2014
433 pages
Context Advertising Trends: Market Research Report
US$ 950.00
... on the content currently viewed by the user. The report analyzes and presents an overview of Context Advertising market worldwide. Supported with 4 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report ...
December 2013
8 pages
Global Outdoor Advertising Market Report: 2013 Edition
US$ 800.00
... safety. The report studies the outdoor advertising market on a global scale and also provides detailed information regarding the key regional markets. The competition in the global outdoor advertising market is intense ...
December 2013
53 pages
2014 U.S. Advertising Agencies Industry-Capital & Expenses Report
US$ 149.00
The 2014 U.S. Advertising Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current and 2015 forecast estimates on the cost of materials, capital expenditures, inventories, ...
December 2013
159 pages
2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report
US$ 149.00
The 2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics ... , inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used ...
December 2013
111 pages