Development of the Global Wrist Wearable Industry, 2017 and Beyond
In 2016, faced with a slowdown in the smartphone market, ICT companies have turned to the IoT (Internet of Things) in the hope of finding new sources of opportunity. Among wearable devices, wrist wearables, comprising of smartwatch and smart wristband, have unique selling points of freeing up the wearer's hands and providing continuous monitoring. These features, together with the increased investments of Apple and other large vendors, have made wrist wearables the mainstream of the wearable market, and have expanded the market size as a whole. This report covers the developments and trends of the global wrist wearable market; offers insights for Taiwanese vendors and other potential entrants to grasp the opportunities wrist wearables have to offer.
1. OVERVIEW OF THE GLOBAL WRIST WEARABLE MARKET
1.1 Smartwatch Has Become the Fastest Growing Wrist Wearable
1.2 The Takeoff of Smartwatch Has Increased the Market Worth of Wrist Wearables
1.3 Smartwatch Becomes the Popular Seasonal Gift Choice
2. PLAYERS IN THE GLOBAL WRIST WEARABLE MARKET
2.1 As the New Players are Expanding Overall Market Size, Market Share of the Three Key Players Has Slightly Declined
2.1.1 The Three Key Players: High Sales Driven by Brand Value and Domestic Demand
2.1.2 Other Players: Prioritize Niche Market and Avoid Direct Competition with Key Players
2.2 The Game Changing as Watch and IT Companies Join the Wrist Wearable Market
2.2.1 Mobile Phone Companies: Wearable-Mobile Phone Bundles to Create Incentives and Synergies
2.2.2 Startups: Focus on One Product at a Time, and Gradually Expand Product Portfolios or Seek M&As and Investment Offers from Big-name Companies
2.2.3 Other ICT Companies: Differentiate Themselves with Core Competencies
2.2.4 Traditional Watch Companies: Venture into the Smartwatch Market to Maintain Brand Loyalty
2.2.5 Sports Companies: Emphasize Sports Fashion, and Collaborate with Leading ICT Companies for Software and Hardware Integration
3. PRODUCTS IN THE GLOBAL WRIST WEARABLE MARKET
3.1 Wrist wearables are focusing more on diversified applications, including fashion, payment, and communications
3.1.1 Smartwatches Priced at USD 600 or Higher are for Branding Purpose
3.1.2 Fashion Accessory, Mobile Payment, and Emergency Communications are the Main Themes for Wrist Wearables in 2016
4. MIC PERSPECTIVE
APPENDIX
Glossary of Terms
1.1 Smartwatch Has Become the Fastest Growing Wrist Wearable
1.2 The Takeoff of Smartwatch Has Increased the Market Worth of Wrist Wearables
1.3 Smartwatch Becomes the Popular Seasonal Gift Choice
2. PLAYERS IN THE GLOBAL WRIST WEARABLE MARKET
2.1 As the New Players are Expanding Overall Market Size, Market Share of the Three Key Players Has Slightly Declined
2.1.1 The Three Key Players: High Sales Driven by Brand Value and Domestic Demand
2.1.2 Other Players: Prioritize Niche Market and Avoid Direct Competition with Key Players
2.2 The Game Changing as Watch and IT Companies Join the Wrist Wearable Market
2.2.1 Mobile Phone Companies: Wearable-Mobile Phone Bundles to Create Incentives and Synergies
2.2.2 Startups: Focus on One Product at a Time, and Gradually Expand Product Portfolios or Seek M&As and Investment Offers from Big-name Companies
2.2.3 Other ICT Companies: Differentiate Themselves with Core Competencies
2.2.4 Traditional Watch Companies: Venture into the Smartwatch Market to Maintain Brand Loyalty
2.2.5 Sports Companies: Emphasize Sports Fashion, and Collaborate with Leading ICT Companies for Software and Hardware Integration
3. PRODUCTS IN THE GLOBAL WRIST WEARABLE MARKET
3.1 Wrist wearables are focusing more on diversified applications, including fashion, payment, and communications
3.1.1 Smartwatches Priced at USD 600 or Higher are for Branding Purpose
3.1.2 Fashion Accessory, Mobile Payment, and Emergency Communications are the Main Themes for Wrist Wearables in 2016
4. MIC PERSPECTIVE
APPENDIX
Glossary of Terms
LIST OF TABLES
List of Figures
Figure 1: Worldwide Market Volume and Growth Rate of Smartwatch and Smart Wristband, 2014-2016
Figure 2: Worldwide Market Value and ASP of Smartwatch and Smartband
Figure 3: Google Search Interest for Smartwatch from 2012 to 2016
Figure 4: Market Share Changes By Brand in the Global Wrist Wearable Market from 2015 to 2016
Figure 5: Product Offerings of Major Wrist Wearable Vendors around the World
Figure 6: Leading Vendors and Their Smartwatch Launched in 2016 and 2017
Figure 7: Leading Vendors and Their Smartbands Launched in 2016 and 2017
LIST OF COMPANIES
Acer
Adidas
Aliphcom
ASUS
Casio
Emporio Armani
Epson
Fitbit
Fossil
Garmin
GOLife
Google
Guider
Hermes
HTC
Huawei
Intel Corporation
Jawbone
Lenovo
LG
Meizu
Michael Kors
Microsoft
MiTAC
Mobvoi
Motorola
New Balance
Nike
Nokia
Okii
Pebble
Philip
Polar
Samsung
Sony
Suunto
Swatch
Ticwatch
TomTom
Tug Heuer
Under Armour
WISEKey
Withings
Xiaomi
ZTE
List of Figures
Figure 1: Worldwide Market Volume and Growth Rate of Smartwatch and Smart Wristband, 2014-2016
Figure 2: Worldwide Market Value and ASP of Smartwatch and Smartband
Figure 3: Google Search Interest for Smartwatch from 2012 to 2016
Figure 4: Market Share Changes By Brand in the Global Wrist Wearable Market from 2015 to 2016
Figure 5: Product Offerings of Major Wrist Wearable Vendors around the World
Figure 6: Leading Vendors and Their Smartwatch Launched in 2016 and 2017
Figure 7: Leading Vendors and Their Smartbands Launched in 2016 and 2017
LIST OF COMPANIES
Acer
Adidas
Aliphcom
ASUS
Casio
Emporio Armani
Epson
Fitbit
Fossil
Garmin
GOLife
Guider
Hermes
HTC
Huawei
Intel Corporation
Jawbone
Lenovo
LG
Meizu
Michael Kors
Microsoft
MiTAC
Mobvoi
Motorola
New Balance
Nike
Nokia
Okii
Pebble
Philip
Polar
Samsung
Sony
Suunto
Swatch
Ticwatch
TomTom
Tug Heuer
Under Armour
WISEKey
Withings
Xiaomi
ZTE
