Global Mobile Money Services 2015 - Extending the banking capabilities to the unbanked globally
Executive Summary
Despite the increased focus by telcos for mobile money services, mobile money service adoption continues to be plagued by the Government regulations, security concerns, prevelant trust of people on traditional mode of transactions across most of the countries.
As per survey conducted by WiseStrokes, more than 30% of the users mobile phones to make payments in 2015 (as payment options at more than 20% of the instances).
WiseStrokes survey finding states of 47% of the telcos offered mobile money services in 1-5 countries, whereas 25 of the telcos offered these services in 5-10 countries. 29% of the telcos offered services in 10 or more countries. 83% of the telcos who responded plans to offer mobile money services within one year.
In the next few years, it is expected that the telcos will continue to focus on launching mobile money services (with additional functionalities in the region where they exist), in order to differentiates themselves from the other telcos, thereby strengthening their competitive positioning and generating alternative revenue stream.
The report is divided into ten section including Overview, Current state, Mobile money ecosystem, Drivers & inhibitors, Future of mobile money, Building blocks, Business models, Mobile payment vendors snapshots, Case studies and Key findings.
This report provides an overview of the various mobile money services, the evolving ecosystem of player and service delivery chain. It includes an overview of the current mobile money deployment trends globally and role of key elements involved in the delivery of the services. It also provides an overview of the key KPIs of the various elements involved in service delivery and key focus areas for the telcos in the coming years. A brief snapshot of leading mobile money platform providers along with case studies makes this report a further worth reading. The Report consists of 10 major sections namely Overview, Current state, Mobile money ecosystem, Drivers & inhibitors, Future of mobile money, Building blocks, Business models, Mobile payment vendor snapshots, Case studies and Key findings.
Key Features of the Report:
Companies mentioned in the report
Telenor Pakistan
Osaifu-Keitai
Mahindra Comviva
eServGlobal
Gemalto
F1Soft
Fundamo
mFino
Monitise
Pozitron
ProgressSoft
Fusion Payments
Tagattitude
Telepin Software
Amdocs
Halcom
Ericsson
Telenor Pakistan
Safaricom Kenya
SK Telecom
Bharti Airtel India
MTN
Vodacom
Airtel Uganda
Telesom Somaliland
Econet Wireless Zimbawbe
Despite the increased focus by telcos for mobile money services, mobile money service adoption continues to be plagued by the Government regulations, security concerns, prevelant trust of people on traditional mode of transactions across most of the countries.
As per survey conducted by WiseStrokes, more than 30% of the users mobile phones to make payments in 2015 (as payment options at more than 20% of the instances).
WiseStrokes survey finding states of 47% of the telcos offered mobile money services in 1-5 countries, whereas 25 of the telcos offered these services in 5-10 countries. 29% of the telcos offered services in 10 or more countries. 83% of the telcos who responded plans to offer mobile money services within one year.
In the next few years, it is expected that the telcos will continue to focus on launching mobile money services (with additional functionalities in the region where they exist), in order to differentiates themselves from the other telcos, thereby strengthening their competitive positioning and generating alternative revenue stream.
The report is divided into ten section including Overview, Current state, Mobile money ecosystem, Drivers & inhibitors, Future of mobile money, Building blocks, Business models, Mobile payment vendors snapshots, Case studies and Key findings.
This report provides an overview of the various mobile money services, the evolving ecosystem of player and service delivery chain. It includes an overview of the current mobile money deployment trends globally and role of key elements involved in the delivery of the services. It also provides an overview of the key KPIs of the various elements involved in service delivery and key focus areas for the telcos in the coming years. A brief snapshot of leading mobile money platform providers along with case studies makes this report a further worth reading. The Report consists of 10 major sections namely Overview, Current state, Mobile money ecosystem, Drivers & inhibitors, Future of mobile money, Building blocks, Business models, Mobile payment vendor snapshots, Case studies and Key findings.
Key Features of the Report:
- Contains inputs from more than leading 50 global mobile operators in summarized graphical format conducted by WiseStrokes in April 2015.
- Provides profile snapshot of leading 15 mobile money platform providers, highlighting their services offerings and customers.
- 10 case studies highlighting the mobile money service of telcos, initiatives taken by them and benefits derived from these services.
- Matrix on comparison of an account at a formal financial Institution v/s mobile money usage by adults has also been included for more than 50 countries globally.
- Case Studies- Pakistan, Kenya, South Korea, India, Uganda, select countries of Africa (Uganda, Ivory Coast, Benin, Ghana), Somaliland, Zimbawbe.
- Matrix on the availability of various mobile money services (namely mobile money, mobile insurance, mobile credit, mobile service) by more than 100 operators across more than 70 select countries. (Please see Sample Page-114 attached).
Companies mentioned in the report
Telenor Pakistan
Osaifu-Keitai
Mahindra Comviva
eServGlobal
Gemalto
F1Soft
Fundamo
mFino
Monitise
Pozitron
ProgressSoft
Fusion Payments
Tagattitude
Telepin Software
Amdocs
Halcom
Ericsson
Telenor Pakistan
Safaricom Kenya
SK Telecom
Bharti Airtel India
MTN
Vodacom
Airtel Uganda
Telesom Somaliland
Econet Wireless Zimbawbe
Introduction
- Overview of Mobile Money Services
- Global Mobile Money deployments, 2004-2014
- Mobile Money services in developing countries across regions, 2014
- Mobile Money services for the customers in various countries
- Types of Mobile Money Services
- Mobile Financial Services- Key services Offered
- Types of Mobile Payment Services
Current State of Mobile Money
- State of Mobile Money Services adoption across regions, 2014
- Mobile Money transactions by Volume
- Mobile Money transactions by Value
Mobile Payment Services Ecosystem
- Key Players involves in the Mobile Payment Ecosystem
- Benefits of Mobile Financial Services to the key Ecosystem Players
- Global Mobile Payment Trend
- Regional Mobile Payment Trend
- Mobile Financial Services Usage Concerns
- Telcos offering Mobile Services
- Telcos offering Mobile Financial services
- Telcos planning to offer Mobile Financial services
- Factor driving the increased usage of Mobile Financial Services
- Factor expected to drive the increased usage of Mobile Financial Services
- Factor expected to Hinder the adoption of Mobile Financial Services
- Reasons for Key Stake Holders for being associated with Mobile Financial Services
Drivers & inhibitors
- Key Constituent Element facilitating the Mobile Financial Services
- Key Inhibitors to the popularity of Mobile Money
- The Future of Mobile Money
The Future of Mobile Money
- Mobile Financial Services - Way Forward
- Suggestions
- Targeting rural customers for Mobile Financial Services
- How to build effective merchant's payment network
- Strategies to be followed in different market scenarios
- How to reach rural areas for mobile money service
Building Blocks and Key KPIs
- Building Blocks for developing Mobile Money Business Models
- Key KPIs for Various Verticals in delivering Mobile Money Services
Business Models for Mobile Money
- Operator Centric Model
- Bank Centric Model
- Payment Network Based Model
- Over-the-counter distribution model
- Collaborative Model/Multi-consortium Model
Mobile Payment Platform Vendors
- Mahindra Comviva
- eServGlobal
- Gemalto
- F1Soft
- Fundamo
- mFino
- Monitise
- Pozitron
- ProgressSoft
- Fusion Payments
- Tagattitude
- Telepin Software
- Amdocs
- Halcom
- Ericsson
Case Studies
- Telenor Pakistan-EasyPaisa
- Safaricom Kenya-MPesa
- SK Telecom South Korea-Syrup
- Bharti Airtel India- Mobile Money
- MTN Africa- Mobile Money
- Vodacom Africa-MPesa
- Airtel Uganda-Mobile Money
- Telenor Pakisatan- EasyPaisa Khushal Beema
- Telesom Somaliland- Zaad
- Econet Wireless Zimbawbe- Ecocash
Key Findings
Appendix
- List of Mobile Money service across key regions
- Mobile Phone usage as bill payments
- Financial inclusion v/s mobile money usage comparison
- Overview of Mobile Money Services
- Global Mobile Money deployments, 2004-2014
- Mobile Money services in developing countries across regions, 2014
- Mobile Money services for the customers in various countries
- Types of Mobile Money Services
- Mobile Financial Services- Key services Offered
- Types of Mobile Payment Services
Current State of Mobile Money
- State of Mobile Money Services adoption across regions, 2014
- Mobile Money transactions by Volume
- Mobile Money transactions by Value
Mobile Payment Services Ecosystem
- Key Players involves in the Mobile Payment Ecosystem
- Benefits of Mobile Financial Services to the key Ecosystem Players
- Global Mobile Payment Trend
- Regional Mobile Payment Trend
- Mobile Financial Services Usage Concerns
- Telcos offering Mobile Services
- Telcos offering Mobile Financial services
- Telcos planning to offer Mobile Financial services
- Factor driving the increased usage of Mobile Financial Services
- Factor expected to drive the increased usage of Mobile Financial Services
- Factor expected to Hinder the adoption of Mobile Financial Services
- Reasons for Key Stake Holders for being associated with Mobile Financial Services
Drivers & inhibitors
- Key Constituent Element facilitating the Mobile Financial Services
- Key Inhibitors to the popularity of Mobile Money
- The Future of Mobile Money
The Future of Mobile Money
- Mobile Financial Services - Way Forward
- Suggestions
- Targeting rural customers for Mobile Financial Services
- How to build effective merchant's payment network
- Strategies to be followed in different market scenarios
- How to reach rural areas for mobile money service
Building Blocks and Key KPIs
- Building Blocks for developing Mobile Money Business Models
- Key KPIs for Various Verticals in delivering Mobile Money Services
Business Models for Mobile Money
- Operator Centric Model
- Bank Centric Model
- Payment Network Based Model
- Over-the-counter distribution model
- Collaborative Model/Multi-consortium Model
Mobile Payment Platform Vendors
- Mahindra Comviva
- eServGlobal
- Gemalto
- F1Soft
- Fundamo
- mFino
- Monitise
- Pozitron
- ProgressSoft
- Fusion Payments
- Tagattitude
- Telepin Software
- Amdocs
- Halcom
- Ericsson
Case Studies
- Telenor Pakistan-EasyPaisa
- Safaricom Kenya-MPesa
- SK Telecom South Korea-Syrup
- Bharti Airtel India- Mobile Money
- MTN Africa- Mobile Money
- Vodacom Africa-MPesa
- Airtel Uganda-Mobile Money
- Telenor Pakisatan- EasyPaisa Khushal Beema
- Telesom Somaliland- Zaad
- Econet Wireless Zimbawbe- Ecocash
Key Findings
Appendix
- List of Mobile Money service across key regions
- Mobile Phone usage as bill payments
- Financial inclusion v/s mobile money usage comparison
LIST OF FIGURES
Fig 1: Global Mobile Money deployments, 2004-2014
Fig 2: Mobile Money deployments across key regions, 2014
Fig 3: Number of Mobile Money deployments globally across regions, 2014
Fig 4: Major Types of Mobile Money Services
Fig 5: Major Types of Mobile Payment Services
Fig 6: Mobile Money Accounts v/s Active Mobile Money Accounts globally, 2014
Fig 7: Mobile Money Accounts v/s Active Mobile Money Accounts across key regions, 2014
Fig 8: Global count of Mobile Money transactions, 2014
Fig 9: Mobile Money transactions per user per month, 2014
Fig 10: Global value of Mobile Money transactions, 2014
Fig 11: Mobile Money transactions value for different Mobile Money services, 2014
Fig 12: Key Players involves in the Mobile Payment Ecosystem
Fig 13: Global Mobile Payments trends made by mobile devices, 2015
Fig 14: Mobile Payments trends made by mobile devices across Key regions, 2015
Fig 15: Mobile Financial Services Usage Concern of users, 2015
Fig 16: Telcos Mobile services offering trend across countries, 2015
Fig 17: Telcos Mobile Financial services offering trend across countries, 2015
Fig 18: Timeframe for telcos planning to offer Mobile Financial services
Fig 19: Importance of Mobile Financial services as service offering, 2015
Fig 20: Factor driving the usage of Mobile Financial Services
Fig 21: Factor hindering the adoption of Mobile Financial Services
Fig 22: Key Elements facilitating the Mobile Financial Services
Fig 23: Mobile Security still a concern area for Mobile Money offerings
Fig 24: User Experience and Regulations are key factors contributing to popularity of Mobile Money
Fig 25: Importance of Technical advancements in popularity of Mobile Money services
Fig 26: Mobile Money services in the rural areas
Fig 27: Building Blocks for developing Mobile Money Business Models
Fig 28: Cost structure involved in the delivery of Mobile Money Business Models
Fig 29: KPIs of Marketing vertical for delivering Mobile Money service
Fig 30: Operator centric Mobile Money Business model List of Figures 7
Fig 31: Popular Mobile Money services based on Operator centric Business model
Fig 32: Bank centric Mobile Money Business model
Fig 33: Smart Money mobile banking services in Philippines
Fig 34: Payment Network Based Mobile Money Business model
Fig 35: Popular Mobile money services based on Payment Network Based Model
Fig 36: Over-the-counter distribution based Mobile Money Business model
Fig 37: Popular Mobile money services based on Over-the-counter distribution Model
Fig 38: Collaborative Model/Multi-consortium Mobile Money model
Fig 39: Uses of Osaifu-Keitai
Fig 40: Location of Mahindra Comviva customers
Fig 41: Global clients of Amdocs & their locations
Fig 42: Telenor Pakistan EasyPaisa service
Fig 43: Transaction value of EasyPaisa service, 2009-2013
Fig 44: Transaction counts of EasyPaisa service, 2009-2013
Fig 45: M-Pesa service offering of Safaricom
Fig 46: M-Pesa revenue trends, 2012-2015
Fig 47: Contribution of various services to M-Pesa revenue, 2012-2015
Fig 48: Syrup service by SK Telecom
Fig 49: Subscriber growth trend for Syrup, June'11-Jun'13
Fig 50: Bhari Airtel's Airtel Money offering
Fig 51: Partners of Bhari Airtel's Airtel Money offerings in India
Fig 52: MTN Mobile Money offering
Fig 53: Vodacom M-Pesa offering
Fig 54: Vodacom M-Pesa Active Customers and overall ARPU, 2012-2015
Fig 55: Airtel Mobile Money Kiosk in Uganda
Fig 56: Airtel Mobile Money App in Uganda
Fig 57: Telenor Pakisatan- EasyPaisa Khushal Beema service offering
Fig 58: Zaad Mobile money transfer service
Fig 59: EcoCash offering in Zimbawbe List of Tables 8
Table 1: Major Types of Mobile Money Services
Table 2: Mobile Financial Services- Key services Offered
Table 3: Benefits of Mobile Financial Services to the key Ecosystem Players
Table 4: Reasons for Key Stake Holders for being associated with Mobile Financial Services
Table 5: Suggestions for Key elements involved in the delivery of Mobile Money services
Table 6: Strategies to be adopted for the delivery of Mobile Money services
Table 7: Key Activities for developing Mobile Money Business Models
Table 8: Key Activities for Successful Mobile Money Business Model development
Table 9: Key KPIs for various verticals in delivery of Mobile Money Services
Table 10: Key functions to be performed by various verticals in delivery of Mobile Money Services
Table 11: Key functions performed Marketing vertical in delivery of Mobile Money Services
Table 12: Airtel Money subscriber growth trends in India
Table 13: MTN Mobile Money subscribers* in key countries
Table 14: MTN Mobile revenue across key countries
Table 15: Mobile Money subscribers for various operators in Uganda, 2015
Table 16: Telenor Pakisatan- EasyPaisa Khushal Beema service offering details
Table 17: Key KPIs of EcoCash service in Zimbawbe, Feb'13-Feb'15
Fig 1: Global Mobile Money deployments, 2004-2014
Fig 2: Mobile Money deployments across key regions, 2014
Fig 3: Number of Mobile Money deployments globally across regions, 2014
Fig 4: Major Types of Mobile Money Services
Fig 5: Major Types of Mobile Payment Services
Fig 6: Mobile Money Accounts v/s Active Mobile Money Accounts globally, 2014
Fig 7: Mobile Money Accounts v/s Active Mobile Money Accounts across key regions, 2014
Fig 8: Global count of Mobile Money transactions, 2014
Fig 9: Mobile Money transactions per user per month, 2014
Fig 10: Global value of Mobile Money transactions, 2014
Fig 11: Mobile Money transactions value for different Mobile Money services, 2014
Fig 12: Key Players involves in the Mobile Payment Ecosystem
Fig 13: Global Mobile Payments trends made by mobile devices, 2015
Fig 14: Mobile Payments trends made by mobile devices across Key regions, 2015
Fig 15: Mobile Financial Services Usage Concern of users, 2015
Fig 16: Telcos Mobile services offering trend across countries, 2015
Fig 17: Telcos Mobile Financial services offering trend across countries, 2015
Fig 18: Timeframe for telcos planning to offer Mobile Financial services
Fig 19: Importance of Mobile Financial services as service offering, 2015
Fig 20: Factor driving the usage of Mobile Financial Services
Fig 21: Factor hindering the adoption of Mobile Financial Services
Fig 22: Key Elements facilitating the Mobile Financial Services
Fig 23: Mobile Security still a concern area for Mobile Money offerings
Fig 24: User Experience and Regulations are key factors contributing to popularity of Mobile Money
Fig 25: Importance of Technical advancements in popularity of Mobile Money services
Fig 26: Mobile Money services in the rural areas
Fig 27: Building Blocks for developing Mobile Money Business Models
Fig 28: Cost structure involved in the delivery of Mobile Money Business Models
Fig 29: KPIs of Marketing vertical for delivering Mobile Money service
Fig 30: Operator centric Mobile Money Business model List of Figures 7
Fig 31: Popular Mobile Money services based on Operator centric Business model
Fig 32: Bank centric Mobile Money Business model
Fig 33: Smart Money mobile banking services in Philippines
Fig 34: Payment Network Based Mobile Money Business model
Fig 35: Popular Mobile money services based on Payment Network Based Model
Fig 36: Over-the-counter distribution based Mobile Money Business model
Fig 37: Popular Mobile money services based on Over-the-counter distribution Model
Fig 38: Collaborative Model/Multi-consortium Mobile Money model
Fig 39: Uses of Osaifu-Keitai
Fig 40: Location of Mahindra Comviva customers
Fig 41: Global clients of Amdocs & their locations
Fig 42: Telenor Pakistan EasyPaisa service
Fig 43: Transaction value of EasyPaisa service, 2009-2013
Fig 44: Transaction counts of EasyPaisa service, 2009-2013
Fig 45: M-Pesa service offering of Safaricom
Fig 46: M-Pesa revenue trends, 2012-2015
Fig 47: Contribution of various services to M-Pesa revenue, 2012-2015
Fig 48: Syrup service by SK Telecom
Fig 49: Subscriber growth trend for Syrup, June'11-Jun'13
Fig 50: Bhari Airtel's Airtel Money offering
Fig 51: Partners of Bhari Airtel's Airtel Money offerings in India
Fig 52: MTN Mobile Money offering
Fig 53: Vodacom M-Pesa offering
Fig 54: Vodacom M-Pesa Active Customers and overall ARPU, 2012-2015
Fig 55: Airtel Mobile Money Kiosk in Uganda
Fig 56: Airtel Mobile Money App in Uganda
Fig 57: Telenor Pakisatan- EasyPaisa Khushal Beema service offering
Fig 58: Zaad Mobile money transfer service
Fig 59: EcoCash offering in Zimbawbe List of Tables 8
Table 1: Major Types of Mobile Money Services
Table 2: Mobile Financial Services- Key services Offered
Table 3: Benefits of Mobile Financial Services to the key Ecosystem Players
Table 4: Reasons for Key Stake Holders for being associated with Mobile Financial Services
Table 5: Suggestions for Key elements involved in the delivery of Mobile Money services
Table 6: Strategies to be adopted for the delivery of Mobile Money services
Table 7: Key Activities for developing Mobile Money Business Models
Table 8: Key Activities for Successful Mobile Money Business Model development
Table 9: Key KPIs for various verticals in delivery of Mobile Money Services
Table 10: Key functions to be performed by various verticals in delivery of Mobile Money Services
Table 11: Key functions performed Marketing vertical in delivery of Mobile Money Services
Table 12: Airtel Money subscriber growth trends in India
Table 13: MTN Mobile Money subscribers* in key countries
Table 14: MTN Mobile revenue across key countries
Table 15: Mobile Money subscribers for various operators in Uganda, 2015
Table 16: Telenor Pakisatan- EasyPaisa Khushal Beema service offering details
Table 17: Key KPIs of EcoCash service in Zimbawbe, Feb'13-Feb'15
