Online Search Ad Trends: Market Research Report

December 2013 | 12 pages | ID: OAA0314E195EN
Global Industry Analysts, Inc

Abstracts

Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services. Most often, consumers use search engines for identifying and comparing various purchasing options prior to taking a decision.

The report analyzes and presents an overview of Online Search Ads market worldwide. Supported with 3 market data tables, the report provides a review of market trends, growth drivers, and strategic industry activities of major companies worldwide. The report further discusses about the impact of mobile devices on online search ads. In addition, 23 companies operating in the Online Search Ads arena worldwide including Google Inc., Microsoft Corporation (Bing), Moat Inc., Yahoo Inc., and others are profiled.

Contents

1. ONLINE SEARCH ADS – A MARKET OVERVIEW

A Prelude
Retailers Eyeing Online Search Ads for Driving In-Store Sales
Mobile Devices Dominating the Viewership of Online Search Ads

Table 1. Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others

Google Continues to Exhibit Robust Growth Prospects

Table 2. Online Search Ads Market by Company in the US (2012) - Percentage Share Breakdown for Google and Others

FTC Keeps Close Watch on Search Engines to Ensure Consumer Protection
Google Comes Under the Radar of European Commission on Antitrust Rules
Online Search Ads Market to Witness a Steady Growth in China

Table 3. Online Search Ads Market in China (2012-2017) in US$ Million

Online Search Advertisements Faces Criticism for Being Misleading and Discriminatory

2. RECENT INDUSTRY ACTIVITY

Google Changes Placement of Certain Online Search Advertisements
Google Launches Google Tags and Google Boost to Provide DIY Services to Local Advertisers
Yodle Unveils Yodle Display
Microsoft Receives Regulatory Approval in US and Europe for its Partnership with Yahoo!

3. MARKET PARTICIPANTS

7SEARCH. COM (USA)

AOL, Inc. (USA)
Ask. com (USA)
Baidu, Inc. (China)
Blucora, Inc. (Dogpile) (USA)
CBS Interactive, Inc. (USA)
Daum Communications (Daum) (Korea)
eBay, Inc. (USA)
Empresario, Inc. (Mamma) (USA)
GetIt Infoservices Pvt. , Ltd. (India)
Google, Inc. (USA)
Grupa Onet. pl SA (Poland)
Jayde Online, Inc. (ExactSeek. com) (USA)
LookSmart Ltd. (USA)
Lycos, Inc. (USA)
Microsoft Corporation (USA)
Mindspark Interactive Network, Inc. (USA)
Moat, Inc. (USA)
Naver Corporation (Korea)
Startpage Holding BV (The Netherlands)
WebSearch LLC (USA)
Yahoo, Inc. (USA)
Yandex NV (The Netherlands)

4. APPENDIX