The World Consumer Electronics Market: CE Devices in a New Visual Age
Our study Consumer Electronics focuses on video devices and explores the main technological and industrial trends in the following market segments:
2016 was characterised by 11 industry and technology trends in the consumer electronics (CE) sector, which are impacting our entertainment behaviours and other consumption patterns
- Television
- Computers
- Portable Media Devices
- Digital Media Boxes
- Set-Top-Boxes.
2016 was characterised by 11 industry and technology trends in the consumer electronics (CE) sector, which are impacting our entertainment behaviours and other consumption patterns
1. EXECUTIVE SUMMARY
1.1. Eleven CE trends in 2016
1.2. Steady growth in number of devices sold
1.3. Mobile devices: considerable market share in the CE market
1.4. More than 2.5 billion connectable devices sold in 2016
2. METHODOLOGY
2.1. Indicators
2.2. Geographical coverage
3. ELEVEN INDUSTRY TRENDS IN CONSUMER ELECTRONICS
3.1. TV technology innovations
3.2. Smartwatches – a market still in its infancy
3.3. Impact of OTT video on consumer electronics
3.4. Smart toys – growth revised downwards
3.5. Virtual reality – still an emerging market
3.6. The potential of mixed reality
3.7. The Smart Home – the Internet giants launch their assault on the home
3.8. Video games – pioneering multiscreen usage
3.9. Voice interaction in consumer electronics
3.10. The necessary transformation of personal computers
3.11. The age of contactless payments
4. THE STATE OF DEVELOPMENT OF THE VARIOUS CONSUMER ELECTRONICS SEGMENTS
4.1. Steady growth in number of devices sold
4.2. Mobile devices: considerable market share in the CE market
4.3. More than 2.5 billion connectable devices sold in 2016
5. SMART TV: THE ERA OF UHD
5.1. Smart TVs account for the large majority of sales
5.2.Almost all TVs sold in North America and Europe are smart TVs
5.3. 27% of TV households will own an Ultra-HD TV in 2020
6. THE SET-TOP BOX (STB) SEGMENT
6.1. Slow growth for the entire STB market
6.2. Digital STB sales driven by growth in Asia-Pacific
6.3. Cable STBs: very slow growth in the coming years
6.4. Satellite STBs: connectable STBs still in the minority in 2016
6.5. Terrestrial STBs: a growing market but still a minor one
6.6. IPTV STBs: average annual growth of 6% between 2016 and 2020
7. THE DIGITAL MEDIA BOX (DMB) SEGMENT
7.1. A declining market from 2017
7.2. Home consoles: Sony and Microsoft account for the majority of sales
7.3. Blu-ray players: early signs of eventual disappearance
7.4. DMA/DMR: stable sales
7.5. DVRs: a market in decline from 2018
8. THE COMPUTER SEGMENT
8.1. Computers: steady decline with tablets benefiting
8.2. Between 2016 and 2020, an average annual decline in computer sales of -2.7% with tablets gaining (+3.8%)
8.3. Decline for all types of computers
9. THE PORTABLE MEDIA DEVICE (PMD) SEGMENT
9.1. Portable media devices: a segment still enjoying strong growth
9.2. Smartphones: the leading consumer electronics devices
9.3. Tablets: slowing sales
9.4. Handheld console sales strongly impacted by the democratisation of smartphones and tablets
9.5. The value of the handheld console market has experienced a net decline since 2012
9.6. The smartphone, the undisputed leader in the personal device category
WHO WE ARE
1.1. Eleven CE trends in 2016
1.2. Steady growth in number of devices sold
1.3. Mobile devices: considerable market share in the CE market
1.4. More than 2.5 billion connectable devices sold in 2016
2. METHODOLOGY
2.1. Indicators
2.2. Geographical coverage
3. ELEVEN INDUSTRY TRENDS IN CONSUMER ELECTRONICS
3.1. TV technology innovations
3.2. Smartwatches – a market still in its infancy
3.3. Impact of OTT video on consumer electronics
3.4. Smart toys – growth revised downwards
3.5. Virtual reality – still an emerging market
3.6. The potential of mixed reality
3.7. The Smart Home – the Internet giants launch their assault on the home
3.8. Video games – pioneering multiscreen usage
3.9. Voice interaction in consumer electronics
3.10. The necessary transformation of personal computers
3.11. The age of contactless payments
4. THE STATE OF DEVELOPMENT OF THE VARIOUS CONSUMER ELECTRONICS SEGMENTS
4.1. Steady growth in number of devices sold
4.2. Mobile devices: considerable market share in the CE market
4.3. More than 2.5 billion connectable devices sold in 2016
5. SMART TV: THE ERA OF UHD
5.1. Smart TVs account for the large majority of sales
5.2.Almost all TVs sold in North America and Europe are smart TVs
5.3. 27% of TV households will own an Ultra-HD TV in 2020
6. THE SET-TOP BOX (STB) SEGMENT
6.1. Slow growth for the entire STB market
6.2. Digital STB sales driven by growth in Asia-Pacific
6.3. Cable STBs: very slow growth in the coming years
6.4. Satellite STBs: connectable STBs still in the minority in 2016
6.5. Terrestrial STBs: a growing market but still a minor one
6.6. IPTV STBs: average annual growth of 6% between 2016 and 2020
7. THE DIGITAL MEDIA BOX (DMB) SEGMENT
7.1. A declining market from 2017
7.2. Home consoles: Sony and Microsoft account for the majority of sales
7.3. Blu-ray players: early signs of eventual disappearance
7.4. DMA/DMR: stable sales
7.5. DVRs: a market in decline from 2018
8. THE COMPUTER SEGMENT
8.1. Computers: steady decline with tablets benefiting
8.2. Between 2016 and 2020, an average annual decline in computer sales of -2.7% with tablets gaining (+3.8%)
8.3. Decline for all types of computers
9. THE PORTABLE MEDIA DEVICE (PMD) SEGMENT
9.1. Portable media devices: a segment still enjoying strong growth
9.2. Smartphones: the leading consumer electronics devices
9.3. Tablets: slowing sales
9.4. Handheld console sales strongly impacted by the democratisation of smartphones and tablets
9.5. The value of the handheld console market has experienced a net decline since 2012
9.6. The smartphone, the undisputed leader in the personal device category
WHO WE ARE
TABLES & FIGURES
1. Executive Summary
Global CE shipments by device, 2016-2020
CE devices shipments by geographic region and by device type, 2016
Connectable and non-connectable TV shipments worldwide, 2016 & 2020
Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
Connectable and non-connectable STB shipments worldwide, 2016 & 2020
3. Eleven industry trends in consumer electronics
Resolution comparison for different generations
UHD TV deployment phases
Technologies used by TV manufacturers, including HDR support
Price Sensitivity in Purchasing New UHD/4K Television
UHD drivers
BK TV shipment forecast by region
Positioning of the major players in the smartwatch and connected wristband market
Annual sales of smart wristbands, Q1 2015 and Q1 2016
Annual sales of smartwatches, Q1 2015 and Q1 2016
Smartwatch penetration rate in the United States, Q4 2014/2015
Relative share of the smart toy market compared with its reference markets
Smart toy world market growth
Characteristics of virtual reality (VR)
Positioning of major offerings by device category
VR market growth (headsets + games)
Sales of VR headsets by geographic region
MR headset sales growth
VR headset and MR headset sales growth compared
MR headset sales growth by region
MR market growth
Use of second screens
Apple TV: Sales and installed base
Multiscreen game revenues by segment, 2016-2021
Multiscreen game revenues
Breakdown of revenues from multiscreen games per platform, 2017 and 2021
PC sales worldwide, 2010-2020
PC and tablet sales worldwide, 2010-2020
In-store purchases made by mobile
4. The state of development of the various consumer electronics segments
Global CE market shipments by device, 2016-2020
CE devices shipments by geographic region and by device type, 2016
Connectable and non-connectable TV shipments worldwide, 2016 & 2020
Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
Connectable and non-connectable STB shipments worldwide, 2016 & 2020
5. Smart TV: the era of UHD
TV shipments by geographic region, 2016-2020
Connectable and non-connectable TV shipments worldwide, 2016-2020
TV shipments by geographic region and proportion of smart TVs, 2016
UHD TV shipments by geographic region, 2016-2020
Installed base and penetration rate of UHD TVs worldwide, 2016-2020
5. The set-top box (STB) segment
Digital STB shipments worldwide, 2016-2020
Connectable and non-connectable STB shipments worldwide, 2016-2020
Digital STB shipments by geographic region, 2016-2020
Digital cable STB shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable cable STBs worldwide, 2016-2020
Digital satellite STB shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable satellite STBs worldwide, 2016-2020
Digital terrestrial STB shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable terrestrial STBs worldwide, 2016-2020
IPTV STB shipments by geographic region, 2016-2020
Average annual growth rate of IPTV STB shipments over the 2016-2020 period, by geographic region
6. The digital media box (DMB) segment: streaming devices losing steam
DMB shipments by geographic region, 2016-2020
Connectable and non-connectable DMB shipments worldwide, 2016-2020
Home console shipments by geographic region, 2016-2020
Blu-ray players shipments worldwide, including connectable players, 2016-2020
Installed base and penetration rate of connectable Blu-ray players worldwide, 2016-2020
DMA/DMR shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable DMA/DMRs worldwide, 2016-2020
DVR shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable DVRs worldwide, 2016-2020
7. The computer segment
Computer shipments by geographic region, 2016-2020
Global computer and tablet shipments, 2016-2020
Breakdown of global computer shipments, by type, 2016 & 2020
Computer and tablet shipments growth rates by geographic region, between 2016 and 2020
Global desktop computer shipments by geographic region, 2016-2020
Global laptop shipments by geographic region, 2016-2020
8. The portable media device (PMD) segment
Global PMD shipments by geographic region, 2016-2020
Global smartphone shipments by geographic region, 2016-2020
Installed base and penetration rate of smartphones worldwide, 2016-2020
Global tablet shipments by geographic region, 2016-2020
Installed base and penetration rate of tablets worldwide, 2016-2020
Global handheld console shipments, 2007-2020
Handheld console shipments in the five leading world markets, 2016
Global handheld console market, in value, 2007-2020
Breakdown of the handheld console market, in value, by region
Portable media device shipments by geographic region and breakdown by type, 2016
1. Executive Summary
Global CE shipments by device, 2016-2020
CE devices shipments by geographic region and by device type, 2016
Connectable and non-connectable TV shipments worldwide, 2016 & 2020
Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
Connectable and non-connectable STB shipments worldwide, 2016 & 2020
3. Eleven industry trends in consumer electronics
Resolution comparison for different generations
UHD TV deployment phases
Technologies used by TV manufacturers, including HDR support
Price Sensitivity in Purchasing New UHD/4K Television
UHD drivers
BK TV shipment forecast by region
Positioning of the major players in the smartwatch and connected wristband market
Annual sales of smart wristbands, Q1 2015 and Q1 2016
Annual sales of smartwatches, Q1 2015 and Q1 2016
Smartwatch penetration rate in the United States, Q4 2014/2015
Relative share of the smart toy market compared with its reference markets
Smart toy world market growth
Characteristics of virtual reality (VR)
Positioning of major offerings by device category
VR market growth (headsets + games)
Sales of VR headsets by geographic region
MR headset sales growth
VR headset and MR headset sales growth compared
MR headset sales growth by region
MR market growth
Use of second screens
Apple TV: Sales and installed base
Multiscreen game revenues by segment, 2016-2021
Multiscreen game revenues
Breakdown of revenues from multiscreen games per platform, 2017 and 2021
PC sales worldwide, 2010-2020
PC and tablet sales worldwide, 2010-2020
In-store purchases made by mobile
4. The state of development of the various consumer electronics segments
Global CE market shipments by device, 2016-2020
CE devices shipments by geographic region and by device type, 2016
Connectable and non-connectable TV shipments worldwide, 2016 & 2020
Connectable and non-connectable DMB shipments worldwide, 2016 & 2020
Connectable and non-connectable STB shipments worldwide, 2016 & 2020
5. Smart TV: the era of UHD
TV shipments by geographic region, 2016-2020
Connectable and non-connectable TV shipments worldwide, 2016-2020
TV shipments by geographic region and proportion of smart TVs, 2016
UHD TV shipments by geographic region, 2016-2020
Installed base and penetration rate of UHD TVs worldwide, 2016-2020
5. The set-top box (STB) segment
Digital STB shipments worldwide, 2016-2020
Connectable and non-connectable STB shipments worldwide, 2016-2020
Digital STB shipments by geographic region, 2016-2020
Digital cable STB shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable cable STBs worldwide, 2016-2020
Digital satellite STB shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable satellite STBs worldwide, 2016-2020
Digital terrestrial STB shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable terrestrial STBs worldwide, 2016-2020
IPTV STB shipments by geographic region, 2016-2020
Average annual growth rate of IPTV STB shipments over the 2016-2020 period, by geographic region
6. The digital media box (DMB) segment: streaming devices losing steam
DMB shipments by geographic region, 2016-2020
Connectable and non-connectable DMB shipments worldwide, 2016-2020
Home console shipments by geographic region, 2016-2020
Blu-ray players shipments worldwide, including connectable players, 2016-2020
Installed base and penetration rate of connectable Blu-ray players worldwide, 2016-2020
DMA/DMR shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable DMA/DMRs worldwide, 2016-2020
DVR shipments worldwide, o/w connectable, 2016-2020
Installed base and penetration rate of connectable DVRs worldwide, 2016-2020
7. The computer segment
Computer shipments by geographic region, 2016-2020
Global computer and tablet shipments, 2016-2020
Breakdown of global computer shipments, by type, 2016 & 2020
Computer and tablet shipments growth rates by geographic region, between 2016 and 2020
Global desktop computer shipments by geographic region, 2016-2020
Global laptop shipments by geographic region, 2016-2020
8. The portable media device (PMD) segment
Global PMD shipments by geographic region, 2016-2020
Global smartphone shipments by geographic region, 2016-2020
Installed base and penetration rate of smartphones worldwide, 2016-2020
Global tablet shipments by geographic region, 2016-2020
Installed base and penetration rate of tablets worldwide, 2016-2020
Global handheld console shipments, 2007-2020
Handheld console shipments in the five leading world markets, 2016
Global handheld console market, in value, 2007-2020
Breakdown of the handheld console market, in value, by region
Portable media device shipments by geographic region and breakdown by type, 2016
