Voice Assistants: Creating a revolutionary type of user experience
This study provides an overview of the state of voice assistants in the telecom and automotive industry. It embraces upcoming technologies, features, services and trends pertaining to voice assistant offerings by tech giants, telecom operators and car manufacturers.
The study includes concepts, case studies and companies that have been in the spotlight recently and are going to play a major role in shaping the market of voice in the years ahead.
The focus is on two voice assistant solutions: smart speakers and in-car voice assistants (both embedded software and stand-alone devices).
The study’s research also identifies the growth potential of emerging applications of voice assistants, including voice commerce, voice biometrics and other advances in speech technologies regarding voice-to-text capabilities.
The study includes concepts, case studies and companies that have been in the spotlight recently and are going to play a major role in shaping the market of voice in the years ahead.
The focus is on two voice assistant solutions: smart speakers and in-car voice assistants (both embedded software and stand-alone devices).
The study’s research also identifies the growth potential of emerging applications of voice assistants, including voice commerce, voice biometrics and other advances in speech technologies regarding voice-to-text capabilities.
1. KEY FINDINGS
2. MARKET OVERVIEW
2.1. Voice assistants in a nutshell
2.2. Smart speakers
2.3. In-car voice assistants
3. BENCHMARK OF TELCO STRATEGIES
3.1. Overview of telco voice assistants
3.2. The offerings compared
3.3. Players’ strategy
Hallo Magenta by DT
Djingo by Orange
Aura by Telef?nica
4. BENCHMARK OF OEMS AND TECH PLAYER STRATEGIES
4.1. How OEMs approach ‘voice on the go’
4.2. Overview of automotive OEM voice assistants
4.3. OEM proprietary systems
4.4. Tech player platforms
4.5. Major acquisitions and alliances
5. PERSPECTIVES
5.1. The evolution of voice
5.2. Tech giants and their assistants
5.3. Telecoms smart speakers
5.4. In-car voice assistants
2. MARKET OVERVIEW
2.1. Voice assistants in a nutshell
2.2. Smart speakers
2.3. In-car voice assistants
3. BENCHMARK OF TELCO STRATEGIES
3.1. Overview of telco voice assistants
3.2. The offerings compared
3.3. Players’ strategy
Hallo Magenta by DT
Djingo by Orange
Aura by Telef?nica
4. BENCHMARK OF OEMS AND TECH PLAYER STRATEGIES
4.1. How OEMs approach ‘voice on the go’
4.2. Overview of automotive OEM voice assistants
4.3. OEM proprietary systems
4.4. Tech player platforms
4.5. Major acquisitions and alliances
5. PERSPECTIVES
5.1. The evolution of voice
5.2. Tech giants and their assistants
5.3. Telecoms smart speakers
5.4. In-car voice assistants
LIST OF TABLES AND FIGURES
2. Market overview
The first decade of the voice assistant revolution
Adoption targets for voice assistant targeted devices adoption
Global smart speaker installed base
Smart speaker quarterly unit shipments worldwide from 2017 to 2019, by vendor
Smart speaker top usages
Average minutes spent per day with a smart speaker
Why consumers have not bought a smart speaker
Timeline of the voice-in-the-car
Voice assistant usage In car by US adults (2019)
3. Benchmark of telco strategies
Mainly serving telco OTT services
Telco intelligent voice assistants’ offerings
4. Benchmark of OEMs and tech player strategies
Infotainment systems
Other in-car voice assistants
In-car voice assistant usage patterns
Overview of automotive OEM voice assistants
The Voice Interoperability Initiative
Acquisitions and integrations around vehicles
5. Perspectives
Voice assistants provided by tech giants
The evolution of telco smart speakers
The evolution of ‘voice on the go’
2. Market overview
The first decade of the voice assistant revolution
Adoption targets for voice assistant targeted devices adoption
Global smart speaker installed base
Smart speaker quarterly unit shipments worldwide from 2017 to 2019, by vendor
Smart speaker top usages
Average minutes spent per day with a smart speaker
Why consumers have not bought a smart speaker
Timeline of the voice-in-the-car
Voice assistant usage In car by US adults (2019)
3. Benchmark of telco strategies
Mainly serving telco OTT services
Telco intelligent voice assistants’ offerings
4. Benchmark of OEMs and tech player strategies
Infotainment systems
Other in-car voice assistants
In-car voice assistant usage patterns
Overview of automotive OEM voice assistants
The Voice Interoperability Initiative
Acquisitions and integrations around vehicles
5. Perspectives
Voice assistants provided by tech giants
The evolution of telco smart speakers
The evolution of ‘voice on the go’
