Vivo

Date: May 22, 2010
Pages: 15
Price:
US$ 895.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V7F5C299C42EN
Leaflet:

Download PDF Leaflet

Vivo
Vivo continues to maintain its lead in the highly competitive Brazilian mobile market. Its focus on adding and retaining high-value customers and data initiatives is expected to drive subscriber growth, while increasing mobile penetration and declining ARPU remain its key challenges.
Executive summary
In a nutshell
Ovum view
Maintaining growth momentum
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy
Strategy objectives
Data services to offset declining ARPU
Value-added services
Mobile broadband
Flexible plans and incentives to entice customers
Flexible tariff plans
Incentives and freebies
Retention focused initiatives
Improving customer interactions
Expanding network coverage
Quality of service
Developing brand loyalty
Successful transition from CDMA to GSM
Cost reduction and efficiency drive
Operational analysis
Future outlook
Company information
Organization
Ongoing corporate restructuring to leverage synergies
Financial highlights

LIST OF TABLES

Table 1: Vivo operational analysis
Table 2: Vivo key financial indicators

LIST OF FIGURES

Figure 1: Vivo’s operational structure
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