Virgin Media: multi-screen strategy

Date: September 22, 2010
Pages: 9
US$ 295.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V552F7E3572EN

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Virgin Media: multi-screen strategy
License Price: US$ 740.00

Virgin Media is the UK’s second-largest pay-TV provider and its only cable-TV operator. It is currently in a relatively strong position as it has a reasonably strong brand, owns a next-generation fiber network, and is the only quad-play operator in the UK. However, its main competitor, BSkyB (Sky), owns and controls much of the premium content in the UK, particularly sports, thus limiting Virgin Media’s multi-screen opportunities, especially around selling content to non-TV clients. Virgin Media nonetheless has the opportunity to strengthen its quad-play subscriber base by providing new value to its customers through a high-quality multi-screen offering.

Executive summary
In a nutshell
Ovum view
SWOT analysis
Market context
Market overview
TV strategy
The current focus is on enhancing the TV experience
New partnerships will further enhance the TV offering
Three screens are starting to be aligned
Virgin Media ticks all the boxes
Why multi-screen? Key drivers and positioning
Virgin Media must defend its TV market


Figure 1: Examples of Virgin Media’s BBC iPlayer functionality
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