Video discovery and recommendation: consumer behaviour survey
Ovum’s December 2008 consumer survey of video trends covered nine countries and asked (among other questions) “how do you discover or get recommendations for new videos?” At a time when service providers are developing and sourcing discovery and recommendation systems, Ovum’s survey helps both system and service providers to understand how consumers’ discovery and recommendation preferences differ by country. The findings highlight the need to build flexible systems that enrich the discovery and recommendation experience for different cultures and locations.
Executive summary
In a nutshell
Key messages
Germany, Sweden and Italy prefer recommendations from friends
Australia, the US, the UK and France start with ‘friends’ but move on to ‘watching TV’
China and Korea prefer recommendations from ‘specialist video websites’
Use multiple sources of discovery and recommendation
Deploy discovery and recommendation experiences, not engines
Make discovery and recommendation entertainment in its own right
Ovum’s discovery and recommendation survey
Real-life friends are favourite for video recommendations
Method of discovering video varies significantly by country
Germany, Sweden and Italy discover through friends throughout their lives
Australia, the US, the UK and France discover through friends when young
China and Korea discover with specialist video websites
In a nutshell
Key messages
Germany, Sweden and Italy prefer recommendations from friends
Australia, the US, the UK and France start with ‘friends’ but move on to ‘watching TV’
China and Korea prefer recommendations from ‘specialist video websites’
Use multiple sources of discovery and recommendation
Deploy discovery and recommendation experiences, not engines
Make discovery and recommendation entertainment in its own right
Ovum’s discovery and recommendation survey
Real-life friends are favourite for video recommendations
Method of discovering video varies significantly by country
Germany, Sweden and Italy discover through friends throughout their lives
Australia, the US, the UK and France discover through friends when young
China and Korea discover with specialist video websites
LIST OF FIGURES
Figure 1: How do you discover or get recommendations for new videos?
Figure 2: How do you discover or get recommendations for new videos? (By country)
Figure 3: Video discovery and recommendation by country and by age (part I)
Figure 4: Video discovery and recommendation by country and by age (part II)
Figure 5: Video discovery and recommendation by country and by age (part III)
Figure 1: How do you discover or get recommendations for new videos?
Figure 2: How do you discover or get recommendations for new videos? (By country)
Figure 3: Video discovery and recommendation by country and by age (part I)
Figure 4: Video discovery and recommendation by country and by age (part II)
Figure 5: Video discovery and recommendation by country and by age (part III)
