Video Solution Providers: Towards Software-Defined Video
The media industry has to find answers to the increasing personalisation of video consumption. This trend is firming up through the development of on-demand video services and the growing uses of personal devices. Video distribution solutions are needed for the industry.
This report analyses the rollout of new IP-based video management and distribution solutions. This includes extensive company profiles which describe the positioning of leading players coming from the TV industry, telecom and IT equipment suppliers, Internet giants and start-ups.
We also catalogue in detail the major trends in the market including concentration and vertical integration, trade-offs and greater softwarisation of solutions.
Among the key questions examined are how far will the use of IP-based solutions grow in the future? Will the concept of software-defined video develop on a large scale and, going a step further, will virtualisation be the next big thing in the market?
Finally, it is anticipated that the market of OTT professional video distribution will grow by close to 25% per year up to 2020. Given, though, the tensions on unit prices, increasing internalisation and competition, the growth in value will be lower than in volumes.
This report analyses the rollout of new IP-based video management and distribution solutions. This includes extensive company profiles which describe the positioning of leading players coming from the TV industry, telecom and IT equipment suppliers, Internet giants and start-ups.
We also catalogue in detail the major trends in the market including concentration and vertical integration, trade-offs and greater softwarisation of solutions.
Among the key questions examined are how far will the use of IP-based solutions grow in the future? Will the concept of software-defined video develop on a large scale and, going a step further, will virtualisation be the next big thing in the market?
Finally, it is anticipated that the market of OTT professional video distribution will grow by close to 25% per year up to 2020. Given, though, the tensions on unit prices, increasing internalisation and competition, the growth in value will be lower than in volumes.
1. EXECUTIVE SUMMARY
2. METHODOLOGY & DEFINITIONS
2.1. General methodology of IDATE's reports
2.2. Market forecasts, main hypotheses
2.3. Definitions
3. TOWARDS A MORE PERSONAL VIDEO EXPERIENCE
3.1. Video consumption is changing, as the personal share expands
3.2. The industry has new needs
4. TOWARDS THE NEW VIDEO DISTRIBUTION CHAIN
4.1. Content creation
4.2. Content platform
4.3. Hosting and cloud-based video solutions
4.4. Delivery
4.5. Consumer environment
5. MARKETS AND FORECASTS
5.1. Market trends
5.2. Market forecasts
6. APPENDIX: COMPANY PROFILES
6.1. ActiveVideo
6.2. Adobe
6.3. Akamai
6.4. Amazon
6.5. Appear TV
6.6. ARRIS
6.7. Avid
6.8. Brightcove
6.9. Cisco
6.10. Ericsson
6.11. Evertz
6.12. Google
6.13. Harmonic/Thomson Video Networks
6.14. Huawei
6.15. IBM
6.16. Imagine Communications
6.17. Kaltura
6.18. Microsoft
6.19. Nokia/Alcatel-Lucent
6.20. Ooyala
6.21. Quickplay
6.22. Technicolor
6.23. thePlatform
6.24. Vizrt
2. METHODOLOGY & DEFINITIONS
2.1. General methodology of IDATE's reports
2.2. Market forecasts, main hypotheses
2.3. Definitions
3. TOWARDS A MORE PERSONAL VIDEO EXPERIENCE
3.1. Video consumption is changing, as the personal share expands
3.2. The industry has new needs
4. TOWARDS THE NEW VIDEO DISTRIBUTION CHAIN
4.1. Content creation
4.2. Content platform
4.3. Hosting and cloud-based video solutions
4.4. Delivery
4.5. Consumer environment
5. MARKETS AND FORECASTS
5.1. Market trends
5.2. Market forecasts
6. APPENDIX: COMPANY PROFILES
6.1. ActiveVideo
6.2. Adobe
6.3. Akamai
6.4. Amazon
6.5. Appear TV
6.6. ARRIS
6.7. Avid
6.8. Brightcove
6.9. Cisco
6.10. Ericsson
6.11. Evertz
6.12. Google
6.13. Harmonic/Thomson Video Networks
6.14. Huawei
6.15. IBM
6.16. Imagine Communications
6.17. Kaltura
6.18. Microsoft
6.19. Nokia/Alcatel-Lucent
6.20. Ooyala
6.21. Quickplay
6.22. Technicolor
6.23. thePlatform
6.24. Vizrt
TABLES & FIGURES
Table 1: The multiplicity of client needs to be addressed
Table 2: Recent ActiveVideo contracts
Table 3: Recent Adobe contracts
Table 4: Recent Akamai contracts
Table 5: Recent Elemental contracts
Table 6: Recent Amazon Web Services (AWS) contracts
Table 7: Recent TDC contracts
Table 8: Recent ARRIS contracts
Table 9: Recent Avid contracts
Table 10: Recent Cisco contracts
Table 11: Recent Ericsson contracts
Table 12: Recent Evertz contracts
Table 13: Recent Google contracts
Table 14: Recent Huawei contracts
Table 15: Recent contracts of Imagine Communications
Table 16: Recent Kaltura contracts
Table 17: Recent contracts of Alcatel-Lucent
Table 18: Recent Ooyala contracts
Table 19: Recent Technicolor contracts
Table 20: Recent contracts
Table 21: Recent Vizrt contracts
Figure 1: Percentage of people watching different media types at least once per day
Figure 2: Share of total TV time by age group, measured on respective device
Figure 3: Consumer IP-video traffic forecasts: Fixed Internet and mobile
Figure 4: Example of protocol stack for ATSC 3.0
Figure 5: The new audiovisual distribution chain
Figure 6: Media-asset management platform
Figure 7: Critical hosted-video services
Figure 8: Three components of cloud architecture
Figure 9: IaaS, SaaS and PaaS solutions
Figure 10: CDN and transparent caching vendors
Figure 87: Worldwide market of distribution of professional OTT video traffic
Figure 88: Breakdown of OTT video traffic distribution per segment, 2020
Figure 89: Worldwide market of distribution of professional OTT video traffic, broken down by zone
Figure 11: CloudTV platform components
Figure 12: GuideCast architecture
Figure 13: ActiveVideo OEM partners
Figure 14: Main ActiveVideo clients
Figure 15: ‘Marketing Cloud’ among all Adobe products
Figure 16: Adobe products for media and entertainment industries
Figure 17: Adobe Primetime partners
Figure 18: Selection of Adobe clients in the broadcasting industry
Figure 19: Akamai’s solutions
Figure 20: Key Akamai products for media industries
Figure 21: Akamai partners (selected)
Figure 22: Main Akamai clients in the media and entertainment industry, a selection
Figure 23: AWS cloud infrastructure services
Figure 24: Integration of Elemental and AWS
Figure 25: Major clients of Amazon/Elemental
Figure 26: ARRIS ‘enhanced product’ portfolio
Figure 27: ARRIS cloud DVR solution
Figure 28: Major clients of ARRIS
Figure 29: Mapping tiers, segments and routes to market
Figure 30: Avid Media Central Platform
Figure 31: Major clients of Avid Media Central Platform
Figure 32: Brightcove products
Figure 33: Major clients of Brightcove
Figure 34: Recent Brightcove contracts
Figure 35: Cisco video solutions
Figure 36: Cisco partners for its hybrid cloud solutions (selected)
Figure 37: Ericsson video storage and processing platform
Figure 38: Magnum facility control
Figure 39: Evertz multiscreen and OTT applications (live)
Figure 40: Google Cloud Platform
Figure 41: Edge points of presence provide connection between the Google network and the rest of the Internet
Figure 42: Google partners for its media transcoding solutions (selected)
Figure 43: Availability of Android TV
Figure 44: Harmonic solutions
Figure 45: Key Harmonic product categories
Figure 46: Technology partners of Thomson Video Networks
Figure 47: Recent contracts of Thomson Video Networks
Figure 48: Recent contracts (Harmonic)
Figure 49: Huawei video production storage solution
Figure 50: Huawei’s technology partners for media solutions
Figure 51: IBM Cloud
Figure 52: IBM Cloud Video products
Figure 53: Clearleap multiscreen platform
Figure 54: Partners in IBM Aspera product
Figure 55: Major clients of IBM Cloud Video
Figure 56: Recent contracts
Figure 57: Imagine Communications products
Figure 58: Strategic and technology partners of Imagine Communications
Figure 59: Major clients of Imagine Communications
Figure 60: Kaltura partners (selected)
Figure 61: Main Kaltura clients
Figure 62: Competencies of Azure Media Services
Figure 63: Azure partners
Figure 64: Partners of Azure Media Services
Figure 65: Main Azure clients
Figure 66: Recent Azure contracts
Figure 67: Alcatel-Lucent cloud DVR
Figure 68: Veloxic CDN
Figure 69: Alcatel-Lucent partners (selected)
Figure 70: Major clients of Alcatel-Lucent
Figure 71: Ooyala product overview
Figure 72: Video planning and management using Ooyala
Figure 73: Programmatic advertising using ‘Video Advertising’
Figure 74: Ooyala strategic partners
Figure 75: Main Ooyala clients
Figure 76: Strategic Quickplay partners
Figure 77: Major clients of Quickplay
Figure 78: Technicolor solutions
Figure 79: New STB contracts reported the former Cisco Connected Devices Division
Figure 80: Trademark and technology licensing
Figure 81: Mpx
Figure 82: mpx Accelerate and mpx Dev Kit
Figure 83: Selected partners of thePlatform
Figure 84: Vizrt products
Figure 85: Viz One end-to-end MAM software
Figure 86: Partners of Viz One
Table 1: The multiplicity of client needs to be addressed
Table 2: Recent ActiveVideo contracts
Table 3: Recent Adobe contracts
Table 4: Recent Akamai contracts
Table 5: Recent Elemental contracts
Table 6: Recent Amazon Web Services (AWS) contracts
Table 7: Recent TDC contracts
Table 8: Recent ARRIS contracts
Table 9: Recent Avid contracts
Table 10: Recent Cisco contracts
Table 11: Recent Ericsson contracts
Table 12: Recent Evertz contracts
Table 13: Recent Google contracts
Table 14: Recent Huawei contracts
Table 15: Recent contracts of Imagine Communications
Table 16: Recent Kaltura contracts
Table 17: Recent contracts of Alcatel-Lucent
Table 18: Recent Ooyala contracts
Table 19: Recent Technicolor contracts
Table 20: Recent contracts
Table 21: Recent Vizrt contracts
Figure 1: Percentage of people watching different media types at least once per day
Figure 2: Share of total TV time by age group, measured on respective device
Figure 3: Consumer IP-video traffic forecasts: Fixed Internet and mobile
Figure 4: Example of protocol stack for ATSC 3.0
Figure 5: The new audiovisual distribution chain
Figure 6: Media-asset management platform
Figure 7: Critical hosted-video services
Figure 8: Three components of cloud architecture
Figure 9: IaaS, SaaS and PaaS solutions
Figure 10: CDN and transparent caching vendors
Figure 87: Worldwide market of distribution of professional OTT video traffic
Figure 88: Breakdown of OTT video traffic distribution per segment, 2020
Figure 89: Worldwide market of distribution of professional OTT video traffic, broken down by zone
Figure 11: CloudTV platform components
Figure 12: GuideCast architecture
Figure 13: ActiveVideo OEM partners
Figure 14: Main ActiveVideo clients
Figure 15: ‘Marketing Cloud’ among all Adobe products
Figure 16: Adobe products for media and entertainment industries
Figure 17: Adobe Primetime partners
Figure 18: Selection of Adobe clients in the broadcasting industry
Figure 19: Akamai’s solutions
Figure 20: Key Akamai products for media industries
Figure 21: Akamai partners (selected)
Figure 22: Main Akamai clients in the media and entertainment industry, a selection
Figure 23: AWS cloud infrastructure services
Figure 24: Integration of Elemental and AWS
Figure 25: Major clients of Amazon/Elemental
Figure 26: ARRIS ‘enhanced product’ portfolio
Figure 27: ARRIS cloud DVR solution
Figure 28: Major clients of ARRIS
Figure 29: Mapping tiers, segments and routes to market
Figure 30: Avid Media Central Platform
Figure 31: Major clients of Avid Media Central Platform
Figure 32: Brightcove products
Figure 33: Major clients of Brightcove
Figure 34: Recent Brightcove contracts
Figure 35: Cisco video solutions
Figure 36: Cisco partners for its hybrid cloud solutions (selected)
Figure 37: Ericsson video storage and processing platform
Figure 38: Magnum facility control
Figure 39: Evertz multiscreen and OTT applications (live)
Figure 40: Google Cloud Platform
Figure 41: Edge points of presence provide connection between the Google network and the rest of the Internet
Figure 42: Google partners for its media transcoding solutions (selected)
Figure 43: Availability of Android TV
Figure 44: Harmonic solutions
Figure 45: Key Harmonic product categories
Figure 46: Technology partners of Thomson Video Networks
Figure 47: Recent contracts of Thomson Video Networks
Figure 48: Recent contracts (Harmonic)
Figure 49: Huawei video production storage solution
Figure 50: Huawei’s technology partners for media solutions
Figure 51: IBM Cloud
Figure 52: IBM Cloud Video products
Figure 53: Clearleap multiscreen platform
Figure 54: Partners in IBM Aspera product
Figure 55: Major clients of IBM Cloud Video
Figure 56: Recent contracts
Figure 57: Imagine Communications products
Figure 58: Strategic and technology partners of Imagine Communications
Figure 59: Major clients of Imagine Communications
Figure 60: Kaltura partners (selected)
Figure 61: Main Kaltura clients
Figure 62: Competencies of Azure Media Services
Figure 63: Azure partners
Figure 64: Partners of Azure Media Services
Figure 65: Main Azure clients
Figure 66: Recent Azure contracts
Figure 67: Alcatel-Lucent cloud DVR
Figure 68: Veloxic CDN
Figure 69: Alcatel-Lucent partners (selected)
Figure 70: Major clients of Alcatel-Lucent
Figure 71: Ooyala product overview
Figure 72: Video planning and management using Ooyala
Figure 73: Programmatic advertising using ‘Video Advertising’
Figure 74: Ooyala strategic partners
Figure 75: Main Ooyala clients
Figure 76: Strategic Quickplay partners
Figure 77: Major clients of Quickplay
Figure 78: Technicolor solutions
Figure 79: New STB contracts reported the former Cisco Connected Devices Division
Figure 80: Trademark and technology licensing
Figure 81: Mpx
Figure 82: mpx Accelerate and mpx Dev Kit
Figure 83: Selected partners of thePlatform
Figure 84: Vizrt products
Figure 85: Viz One end-to-end MAM software
Figure 86: Partners of Viz One
