Video Piracy: Ecosystem, Risks, and Impact
The evolution of video services has changed consumption patterns as well as the dynamics of content and service piracy. Credential sharing, app-based sharing, and illegal live streaming have ushered in a new age of digital pirates and attitudes among consumers regarding fair use. This report examines trends in content piracy and methods for stopping these emerging piracy methods. It also provides a five-year forecast for the impact of piracy on the video industry.
RESEARCH OBJECTIVES
RESEARCH APPROACH
COMPANIES INTERVIEWED OR RESEARCHED
EXECUTIVE SUMMARY
Defining Video Piracy
Piracy and Lost Revenue
Piracy Types: Accidental and Purposeful
Piracy Drivers
Key Findings: Impact of Piracy
The Value of Content: Age of Content
Lifecycle of a Video Asset
The Value of Content: Live Events
Live Events: Decline in Value
Video Theft
Video Piracy and Anti-piracy Technology Elements
Video Piracy Non-technical Countermeasures
KEY TRENDS
Challenges Ahead
Emerging Technological Challenges
Business and Legal Challenges
Emerging Opportunities
VIDEO PIRACY: LOST REVENUE AND FORECASTS
Worldwide Broadband Households, by Region (2017-2023)
Worldwide Pay-TV Households (2017-2023)
Who accesses pirate video?
Video Piracy Losses: Americas
Video Piracy Losses: Europe and Asia
Annual US Revenue Lost Due to Account Sharing/Piracy (2019-2024)
Worldwide Broadband Households Accessing Pirated Video By Region (2017-2023)
Worldwide Revenue to Video Pirates From Broadband Subscribers By Region (2017 - 2023)
Worldwide Pay-TV Households Watching Pirate Video (2017-2023)
Worldwide Revenue to Video Pirates (at Pirate ARPU) from Pay-TV Subscribers also accessing Pirate Video Content, by Region (2017-2023)
Worldwide Households Accessing Pirate Video, which are not Pay-TV Subscribers, by Region (2017-2023)
Total of Worldwide Pay-TV and non-Pay TV Households Accessing Pirate Video, All Regions (2017-2022)
Total Worldwide Revenue, Pirated Video taken by Pay-TV and Non-Pay-TV Households, By Region (2017-2023)
Worldwide Pay-TV Revenue Lost, if 10% of Pay-TV Households Watching Pirate Video Quit Pay TV and Went Exclusively to Pirated Video, by Region (2017-2023)
CONSUMER-REPORTED VIDEO PIRACY
Use of Piracy Devices/Apps/Websites (Q1/19)
Account Sharing and Piracy Activities (Q1/19)
Use of Piracy Devices/Apps/Websites Among Pirates (Q1/19)
Perception Towards Sharing Online Music/Video Services or Using Unlicensed Content (Q1/19)
HOW PIRATES REACH CONSUMERS
Video Theft
Reaching Consumers Through Multiple Channels
Go-To-Market Strategy for Pirates Leveraging Set-top Boxes
Streaming Devices Targeted by Pirates
Kodi, a Software Ecosystem used by Pirates
Torrent Sites as a Pirate Distribution Channel
Business Models: Pirate Video Offerings for Consumers
USE CASES: WHERE AND HOW PIRACY OCCURS
Piracy Causes: Consumer Origination
Credential Sharing and Consequences
Credential Theft and Abuse: Data Center Attacks
Hosting Pirates: Additional Ways to Steal Content
Breaches: Top-to-Bottom Concern
REAL-WORLD EXAMPLES
Omniverse One World Television
Omniverse Oneworld Television
Status of Omniverse Oneworld Television
TeaTV – Theft of Programmatic Advertising
Openload and Streamango
European Union Judicial Cooperation Unit
beoutQ – Industrialized Piracy at a Nation-state Level
beoutQ and Pirated Programming
Status of beoutQ
Additional case examples
ANTI-PIRACY COUNTERMEASURES
Video Piracy and Anti-piracy Technology Elements
Anti-piracy Analytics – Credential Sharing
Watermarking and Monitoring: Evaluating Content for Infringing Use
Anti-piracy Countermeasures: Service Administration
Anti-piracy Countermeasures: Network-based Interventions
NON-TECHNICAL COUNTERMEASURES AND INITIATIVES
Video Piracy Non-technical Countermeasures
Anti-piracy Initiatives: Basic Questions
Anti-piracy Initiative: Stages of Development - Planning
Anti-piracy Initiative: Stages of Development - Execution
SELECT ANTI-PIRACY TECHNOLOGY PROVIDERS
Leaders in Anti-Piracy Products and Solutions
Technical References
APPENDIX: DEFINITIONS AND SOURCES
Definitions: Piracy & Anti-piracy Context
Sources
Methodologies
RESEARCH APPROACH
COMPANIES INTERVIEWED OR RESEARCHED
EXECUTIVE SUMMARY
Defining Video Piracy
Piracy and Lost Revenue
Piracy Types: Accidental and Purposeful
Piracy Drivers
Key Findings: Impact of Piracy
The Value of Content: Age of Content
Lifecycle of a Video Asset
The Value of Content: Live Events
Live Events: Decline in Value
Video Theft
Video Piracy and Anti-piracy Technology Elements
Video Piracy Non-technical Countermeasures
KEY TRENDS
Challenges Ahead
Emerging Technological Challenges
Business and Legal Challenges
Emerging Opportunities
VIDEO PIRACY: LOST REVENUE AND FORECASTS
Worldwide Broadband Households, by Region (2017-2023)
Worldwide Pay-TV Households (2017-2023)
Who accesses pirate video?
Video Piracy Losses: Americas
Video Piracy Losses: Europe and Asia
Annual US Revenue Lost Due to Account Sharing/Piracy (2019-2024)
Worldwide Broadband Households Accessing Pirated Video By Region (2017-2023)
Worldwide Revenue to Video Pirates From Broadband Subscribers By Region (2017 - 2023)
Worldwide Pay-TV Households Watching Pirate Video (2017-2023)
Worldwide Revenue to Video Pirates (at Pirate ARPU) from Pay-TV Subscribers also accessing Pirate Video Content, by Region (2017-2023)
Worldwide Households Accessing Pirate Video, which are not Pay-TV Subscribers, by Region (2017-2023)
Total of Worldwide Pay-TV and non-Pay TV Households Accessing Pirate Video, All Regions (2017-2022)
Total Worldwide Revenue, Pirated Video taken by Pay-TV and Non-Pay-TV Households, By Region (2017-2023)
Worldwide Pay-TV Revenue Lost, if 10% of Pay-TV Households Watching Pirate Video Quit Pay TV and Went Exclusively to Pirated Video, by Region (2017-2023)
CONSUMER-REPORTED VIDEO PIRACY
Use of Piracy Devices/Apps/Websites (Q1/19)
Account Sharing and Piracy Activities (Q1/19)
Use of Piracy Devices/Apps/Websites Among Pirates (Q1/19)
Perception Towards Sharing Online Music/Video Services or Using Unlicensed Content (Q1/19)
HOW PIRATES REACH CONSUMERS
Video Theft
Reaching Consumers Through Multiple Channels
Go-To-Market Strategy for Pirates Leveraging Set-top Boxes
Streaming Devices Targeted by Pirates
Kodi, a Software Ecosystem used by Pirates
Torrent Sites as a Pirate Distribution Channel
Business Models: Pirate Video Offerings for Consumers
USE CASES: WHERE AND HOW PIRACY OCCURS
Piracy Causes: Consumer Origination
Credential Sharing and Consequences
Credential Theft and Abuse: Data Center Attacks
Hosting Pirates: Additional Ways to Steal Content
Breaches: Top-to-Bottom Concern
REAL-WORLD EXAMPLES
Omniverse One World Television
Omniverse Oneworld Television
Status of Omniverse Oneworld Television
TeaTV – Theft of Programmatic Advertising
Openload and Streamango
European Union Judicial Cooperation Unit
beoutQ – Industrialized Piracy at a Nation-state Level
beoutQ and Pirated Programming
Status of beoutQ
Additional case examples
ANTI-PIRACY COUNTERMEASURES
Video Piracy and Anti-piracy Technology Elements
Anti-piracy Analytics – Credential Sharing
Watermarking and Monitoring: Evaluating Content for Infringing Use
Anti-piracy Countermeasures: Service Administration
Anti-piracy Countermeasures: Network-based Interventions
NON-TECHNICAL COUNTERMEASURES AND INITIATIVES
Video Piracy Non-technical Countermeasures
Anti-piracy Initiatives: Basic Questions
Anti-piracy Initiative: Stages of Development - Planning
Anti-piracy Initiative: Stages of Development - Execution
SELECT ANTI-PIRACY TECHNOLOGY PROVIDERS
Leaders in Anti-Piracy Products and Solutions
Technical References
APPENDIX: DEFINITIONS AND SOURCES
Definitions: Piracy & Anti-piracy Context
Sources
Methodologies
