Verizon Business: enterprise strategy review

Date: October 23, 2010
Pages: 22
US$ 1,495.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Verizon Business: enterprise strategy review
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2010 has been a year of major changes for Verizon Business, and the company has begun its transformation from a global network provider to global business solutions provider. Although this transformation is not complete, it has made some impressive progress and remains a leading global provider, while also addressing a larger number of MNC customers than other global telcos.
Executive summary
In a nutshell
Ovum view
Key messages
Market position
Strategic objectives
Transformation: becoming the global business solutions provider
Everything-as–a-service model
MNC customer focus
MNC segmentation
The expanded MNC target profile
Global network overview
Global network metrics
Global investments
Regional partnerships (Swisscom)
Future investments
Products and services
IPT and unified communications
IPT program
Hosted UC
Immersive video and exchange
Mobile VoIP roaming service (Europe)
Cloud computing services
CaaS overview
Recent VMware/vCloud partnership could result in early hybrid cloud success
Verizon’s CaaS: partnering and shared risk have allowed for a jump start
Technology: service partnerships
An open approach
Vertical programs
Verizon has invested significantly in boosting its vertical industry support
A global approach to verticals
Related vertical resources: professional services and sales
Enterprise mobility overview
Mobility integration
Global managed mobility program
Teaming with Vodafone
Enterprise mobility as a test case for the “One Verizon” vision
Professional services
Operational focus
Customer service strategy
Verizon’s world account program
Global solutions product group
Vertical field resources (sales and professional services)
Commercial performance
Financial highlights
2009 versus 2008: revenues flat but strategic services grow
Customer wins and contracts
Some illustrative customer wins
Highlights from Ovum’s global services contract tracker
View of customer acquisitions
Strategic evaluation
Verizon’s long-term strategy
Cloud 3.0 vision
Why Verizon?
What will succeed for Verizon?
Broader MNC focus and mid-market strike zone
Continued global availability of its advanced services
Professional services as the lead-in
Security across the product portfolio
Partnerships: adding capabilities and innovation; reducing time to market
What still needs some work?
Mobility, mobility, mobility – many dimensions to assess
Increased global brand awareness
Vertical programs
Vodafone partnership
South America expansion


Figure 1: Verizon’s evolution to everything-as-a-service
Figure 2: Verizon top 20 global service contracts
Figure 3: Verizon cloud vision
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