U:fon: mobile broadband case study
Under the U:fon brand, MobilKom operates a CDMA network to deliver big-screen mobile broadband services in the Czech Republic. U:fon targets the retail mass market, and has seen significant uptake. Its aggressive pricing and innovative tariffs have enabled it to target new segments that the larger players are not yet exploiting. Going forward it expects the majority of its growth to come from the organic uptake in mobile broadband in the Czech Republic, and its new wholesale offering.
Executive summary
In a nutshell
Ovum view
U:fon’s strategy
U:fon is targeting growth in mobile broadband
Retail
Wholesale
Mobile broadband go-to-market strategy
Mass-market marketing - channel strategy
Mobile broadband pricing strategy
Prepaid
Post-paid
Fixed alternatives
Technology choices
Critical success factors
Future strategy
In a nutshell
Ovum view
U:fon’s strategy
U:fon is targeting growth in mobile broadband
Retail
Wholesale
Mobile broadband go-to-market strategy
Mass-market marketing - channel strategy
Mobile broadband pricing strategy
Prepaid
Post-paid
Fixed alternatives
Technology choices
Critical success factors
Future strategy
LIST OF TABLES
Table 1: Unlimited mobile broadband comparison in the Czech Republic
Table 1: Unlimited mobile broadband comparison in the Czech Republic
LIST OF FIGURES
Figure 1: Mobile broadband marketing message roadmap in Western Europe
Figure 1: Mobile broadband marketing message roadmap in Western Europe
