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Turkcell: Defending Market Leadership

February 2011 | 23 pages | ID: TB41557DCADEN

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Turkcell remains the largest mobile operator in Turkey. However, it is facing a declining market share and shrinking top line. To counter this, it has focused on growing revenues from mobile data services and strengthening its international operations

Features and benefits
  • Analysis of Turkcell's strategy, operations, product and marketing strategy, and financials
  • Ovum's view on Turkcell's strategy and execution.

Turkcell's mobile market leadership in Turkey is under threat amid growing competition and a saturating mobile market

Your key questions answered
  • What are Turkcell's strategy objectives?
  • What are its key product and marketing initiatives?

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