Turkcell
Turkcell has done well to retain its position as the dominant operator in the highly contested mobile market in Turkey. Going forward, increasing mobile penetration and declining margins will continue to be key challenges, while the launch of 3G services and expansion of international operations will offer growth opportunities.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Strategic objectives
Maintain market leadership
Improving network coverage and quality
Focus on customer service
Branding and marketing
Focus on mobile data offerings
Focus on international operations
Other operations
Operational analysis
Future outlook
Organisational information
Structure
Financial highlights
Group analysis
Segment analysis
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Strategic objectives
Maintain market leadership
Improving network coverage and quality
Focus on customer service
Branding and marketing
Focus on mobile data offerings
Focus on international operations
Other operations
Operational analysis
Future outlook
Organisational information
Structure
Financial highlights
Group analysis
Segment analysis
LIST OF TABLES
Table 1: Turkcell operational analysis
Table 2: Turkcell key financial indicators
Table 3: Turkcell geographical segmental analysis
Table 1: Turkcell operational analysis
Table 2: Turkcell key financial indicators
Table 3: Turkcell geographical segmental analysis
LIST OF FIGURES
Figure 1: Turkcell’s subsidiaries
Figure 1: Turkcell’s subsidiaries
