Turk Telekom

Date: March 22, 2010
Pages: 16
Price:
US$ 895.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: TC03C44022AEN
Leaflet:

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Turk Telekom
Turk Telekom holds a strong position in its domestic market, with a large and profitable fixed business. It now needs to leverage its existing market presence to achieve growth in mobile as well as broadband services, while minimising the inevitable erosion of its fixed business.
EXECUTIVE SUMMARY

IN A NUTSHELL

OVUM VIEW

SWOT ANALYSIS

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

EXTERNAL CONDITIONS

COMPETITIVE ENVIRONMENT

STRATEGY ANALYSIS

STRATEGIC OBJECTIVES

DEFENDING POSITION IN THE FIXED MARKET

CONVERGED VALUE-ADDED SERVICES

BUCKET PLANS AND TARIFF PROMOTIONS

FOCUS ON BROADBAND GROWTH

FIXED-LINE BROADBAND

MOBILE BROADBAND

FOCUS ON CUSTOMER SEGMENTATION TO DRIVE MOBILE GROWTH

PLANS TO TARGET SPECIFIC CUSTOMER SEGMENTS

PROMOTIONAL TARIFFS FOR PORTED NUMBERS

STRATEGIC PARTNERSHIPS TO OFFER VALUE-ADDED SERVICES

INTERNATIONAL EXPANSION: LIMITED SUCCESS

OPERATIONAL ANALYSIS

FUTURE OUTLOOK

COMPANY INFORMATION

COMPANY STRUCTURE

FINANCIAL ANALYSIS

GROUP ANALYSIS

SEGMENT ANALYSIS

LIST OF TABLES


Table 1: Turk Telekom operational analysis
Table 2: Turk Telekom: key financial indicators
Table 3: Turk Telekom segment analysis

LIST OF FIGURES

Figure 1: Turk Telekom structure
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