Turk Telekom
Turk Telekom holds a strong position in its domestic market, with a large and profitable fixed business. It now needs to leverage its existing market presence to achieve growth in mobile as well as broadband services, while minimising the inevitable erosion of its fixed business.
EXECUTIVE SUMMARY
IN A NUTSHELL
OVUM VIEW
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
EXTERNAL CONDITIONS
COMPETITIVE ENVIRONMENT
STRATEGY ANALYSIS
STRATEGIC OBJECTIVES
DEFENDING POSITION IN THE FIXED MARKET
CONVERGED VALUE-ADDED SERVICES
BUCKET PLANS AND TARIFF PROMOTIONS
FOCUS ON BROADBAND GROWTH
FIXED-LINE BROADBAND
MOBILE BROADBAND
FOCUS ON CUSTOMER SEGMENTATION TO DRIVE MOBILE GROWTH
PLANS TO TARGET SPECIFIC CUSTOMER SEGMENTS
PROMOTIONAL TARIFFS FOR PORTED NUMBERS
STRATEGIC PARTNERSHIPS TO OFFER VALUE-ADDED SERVICES
INTERNATIONAL EXPANSION: LIMITED SUCCESS
OPERATIONAL ANALYSIS
FUTURE OUTLOOK
COMPANY INFORMATION
COMPANY STRUCTURE
FINANCIAL ANALYSIS
GROUP ANALYSIS
SEGMENT ANALYSIS
LIST OF TABLES
Table 1: Turk Telekom operational analysis
Table 2: Turk Telekom: key financial indicators
Table 3: Turk Telekom segment analysis
IN A NUTSHELL
OVUM VIEW
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
EXTERNAL CONDITIONS
COMPETITIVE ENVIRONMENT
STRATEGY ANALYSIS
STRATEGIC OBJECTIVES
DEFENDING POSITION IN THE FIXED MARKET
CONVERGED VALUE-ADDED SERVICES
BUCKET PLANS AND TARIFF PROMOTIONS
FOCUS ON BROADBAND GROWTH
FIXED-LINE BROADBAND
MOBILE BROADBAND
FOCUS ON CUSTOMER SEGMENTATION TO DRIVE MOBILE GROWTH
PLANS TO TARGET SPECIFIC CUSTOMER SEGMENTS
PROMOTIONAL TARIFFS FOR PORTED NUMBERS
STRATEGIC PARTNERSHIPS TO OFFER VALUE-ADDED SERVICES
INTERNATIONAL EXPANSION: LIMITED SUCCESS
OPERATIONAL ANALYSIS
FUTURE OUTLOOK
COMPANY INFORMATION
COMPANY STRUCTURE
FINANCIAL ANALYSIS
GROUP ANALYSIS
SEGMENT ANALYSIS
LIST OF TABLES
Table 1: Turk Telekom operational analysis
Table 2: Turk Telekom: key financial indicators
Table 3: Turk Telekom segment analysis
LIST OF FIGURES
Figure 1: Turk Telekom structure
Figure 1: Turk Telekom structure
