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Trends in 2010: South and Central America telecoms markets

February 2010 | 10 pages | ID: T2FA2CBC618EN
Ovum

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South and Central America has seen impressive growth rates in mobile revenues and subscribers over the last decade and the telecoms sector has not been as badly hit by the recession as some other sectors. In this report we outline our view of the key trends that will shape the region in 2010.
Executive summary
In a nutshell
Ovum view
Growth rates will slow, but remain strong
Customer retention will drive marketing
Mobile broadband will get strong boost from latent demand for broadband
Focus on pay TV will increase
3G will remain key
Government policy will focus on spectrum and MVNOs
M&A activity will be limited
Key trends
Subscriber growth hits a lull
Investment will remain strong
Focus on retention tools and VASs will sharpen
The broadband buzz grows
Technology mix will not change in 2010
Pay TV and bundled services will continue to grow
Influence of regulators will extend into many markets
MVNOs
Spectrum
Anatel
M&A activity will be restrained


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