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Thailand mobile market

October 2010 | 18 pages | ID: T918120E75DEN
Ovum

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Thailand’s mobile market is in a deadlock. The country’s 3G auctions, which were originally scheduled for September 2010, have been delayed indefinitely by legal action. This has derailed Thailand’s 3G growth strategy, putting private operators under growing capacity pressure.

Executive summary
In a nutshell
Ovum view
Market overview
Mobile penetration passes 100%
Operator market share
Operator ownership
ARPU and tariffs
On-net calling
Regulation
Concession environment
Interconnection introduced
Future changes to the concession regime
New telecommunications and broadcasting regulator
3G auctions end up in court
The proposed process
Legal action against the auction
Mobile number portability
Foreign ownership
Other political risks
3G in Thailand
3G operator strategies
DTAC
AIS
True Move
Thai Mobile
3G and fixed broadband
WiMAX
Data usage
Data revenue on the rise
3G forecasts
Appendix
Methodology

LIST OF TABLES

Table 1: Thailand mobile operators’ major shareholders
Table 2: True Move's iPhone packages

LIST OF FIGURES

Figure 1: Thai mobile subscriptions: 2Q08–2Q10
Figure 2: Operator blended ARPU
Figure 3: AIS's non-voice revenue as a share of total revenue*
Figure 4: AIS's non-voice revenue contribution
Figure 5: True Move's non-voice revenue mix (%)


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