Telefonica: multi-screen strategy
Telefonica is well-established in its home market, Spain, and has a strong presence in many other markets in either fixed or mobile communications or both. Where it has both fixed and mobile assets, it is in a strong position to leverage its technological expertise to bring to market a multi-screen offering. However, being a telco, it will face more challenges in acquiring and packaging TV content than its competitors in the cable- and satellite-TV space.
Executive summary
In a nutshell
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Market context
Market overview
TV strategy
Telefonica is targeting both existing and new customers
Why multi-screen? Key drivers and positioning
Leveraging fixed and mobile assets
Telefonica’s European operations
Partners and competitors
Drivers and business case
Current solution
In a nutshell
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Market context
Market overview
TV strategy
Telefonica is targeting both existing and new customers
Why multi-screen? Key drivers and positioning
Leveraging fixed and mobile assets
Telefonica’s European operations
Partners and competitors
Drivers and business case
Current solution
LIST OF TABLES
Table 1: Selected Imagenio tariffs and offers
Table 1: Selected Imagenio tariffs and offers
