Telefonica: multi-screen strategy

Date: April 23, 2010
Pages: 8
US$ 395.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T00954AA990EN

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Telefonica: multi-screen strategy
Telefonica is well-established in its home market, Spain, and has a strong presence in many other markets in either fixed or mobile communications or both. Where it has both fixed and mobile assets, it is in a strong position to leverage its technological expertise to bring to market a multi-screen offering. However, being a telco, it will face more challenges in acquiring and packaging TV content than its competitors in the cable- and satellite-TV space.
Executive summary
In a nutshell
SWOT analysis
Market context
Market overview
TV strategy
Telefonica is targeting both existing and new customers
Why multi-screen? Key drivers and positioning
Leveraging fixed and mobile assets
Telefonica’s European operations
Partners and competitors
Drivers and business case
Current solution


Table 1: Selected Imagenio tariffs and offers
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