Telco Service Innovation Project: KKBOX Case Study

Date: January 22, 2011
Pages: 16
Price:
US$ 1,500.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T812F888E3DEN
Leaflet:

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Telco Service Innovation Project: KKBOX Case Study
Introduction

KKBOX is the largest music subscription service in the greater China region and owns the largest Chinese song database in the world.

Features and benefits
  • Provides a service description of the KKBOX service, along with an analysis of its revenue model and partnership strategy with local telcos.
  • Describes the consumer value-added service that has attracted Chinese-language users to the service in Taiwan.
Highlights

Describes the benefits to telco partners arising from KKBOX.

Your key questions answered
  • What services does KKBOX offer in the Taiwan market?
  • Which partnerships with telcos and content providers have been essential to KKBOX's success?
OVERVIEW

Introduction
Key reasons to read this report

APPENDIX

Author
Ovum Consulting
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