Taiwan Generation Z: Characteristics, Online Behaviors, and Patterns of Consumption (pre-order)

October 2019 | 67 pages | ID: TC20B9B94A07EN
Market Intelligence & Consulting Institute (MIC)

Abstracts

Generation Z (Gen Z) is the demographic cohort after Millennials and is composed of those born between 1995 and 2010. Nowadays, nearly every Gen Z have their own smartphones, and iPhone remains their favorite brand. MIC conducted an online survey on December 11-17, 2018, to understand behavioral characteristics and preferences of Gen Z toward traditional media, multimedia platforms, social media & Internet celebrities, short videos, online games, game live-streaming, comic books & animation, virtual IP services, online music platforms, and live concerts. Considering the customer demographic attributes, such as gender and age, this report outlines the most relevant behavior characteristics of Gen Z and examines the findings with an aim to translate them into a set of implementation activities.

Contents

Definition of Generation Z
Generation Z Characteristics
Generation Z Online Behaviors
Traditional Media
Multimedia Content Platforms
Social Media Services and Internet Celebrities
Short Videos
Online Games
e-Sports Live-streaming
Comic Books and Animation
Virtual IP Services
Online Game Services
Live Concerts
Conclusion