Swisscom

Date: April 22, 2010
Pages: 13
Price:
US$ 895.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SC02806A7A3EN
Leaflet:

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Swisscom
Swisscom is the incumbent operator in Switzerland and has international operations in Italy through the acquisition of Fastweb. The company is focusing on a customer-centric strategy to sustain growth and enhance profitability. This report analyzes Swisscom’s market situation, performance, and strategies.
Executive summary
In a nutshell
Ovum view
Strong focus on three-pillar strategy to deliver profitability and growth
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive environment
Overview
Structure
Business units
Strategy analysis
Strategy approach
Strategy execution
Consumer strategy analysis: strength in core businesses
Corporate strategy analysis: emerging presence in the business segments
SME strategy analysis: rising importance of portfolio expansion
Future outlook
Strategic direction
Financial analysis
Group analysis
Segment analysis

LIST OF TABLES

Table 1: Swisscom’s key financial indicators
Table 2: Swisscom’s segment analysis*
Table 3: Swisscom Switzerland’s segment analysis*
Table 4: Swisscom Switzerland’s customer segment analysis

LIST OF FIGURES

Figure 1: Swisscom’s current corporate structure
Figure 2: Swisscom’s three-pillar corporate strategy

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