Sprint
License Price: US$ 3,740.00
Sprint has spent the last three years repairing its brand and improving its performance following a period of customer service and network problems that resulted in major customer losses. The company has invested significantly to address these problems and regain lost market share. Sprint continues to adopt a disruptive strategy to market leadership. However, such a strategy is risky in the competitive US market, and past attempts by Sprint to pursue this strategy haven’t always served in the company’s best interests.
Sprint has spent the last three years repairing its brand and improving its performance following a period of customer service and network problems that resulted in major customer losses. The company has invested significantly to address these problems and regain lost market share. Sprint continues to adopt a disruptive strategy to market leadership. However, such a strategy is risky in the competitive US market, and past attempts by Sprint to pursue this strategy haven’t always served in the company’s best interests.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Strategy analysis
Strategic objectives
Sprint seeks profitability through its prepaid customers
Sprint’s time as the exclusive 4G provider in the US is over
Customers
Customer mix
Customer loyalty and retention
Ready Now
Retail channel strategy
Products and services
Mobile products, services, and pricing
Post-paid portfolio
Prepaid brands and services
Wholesale
Network
Devices
Company information
Company size
Company focus
Organizational structure
Financial summary
Subscribers
Subscriber net additions
Market share
ARPU
Churn
Appendix
Methodology
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Strategy analysis
Strategic objectives
Sprint seeks profitability through its prepaid customers
Sprint’s time as the exclusive 4G provider in the US is over
Customers
Customer mix
Customer loyalty and retention
Ready Now
Retail channel strategy
Products and services
Mobile products, services, and pricing
Post-paid portfolio
Prepaid brands and services
Wholesale
Network
Devices
Company information
Company size
Company focus
Organizational structure
Financial summary
Subscribers
Subscriber net additions
Market share
ARPU
Churn
Appendix
Methodology
LIST OF TABLES
Table 1: Sprint key performance indicators 2Q10
Table 1: Sprint key performance indicators 2Q10
LIST OF FIGURES
Figure 1: Sprint customer base: 2005–10
Figure 2: Sprint subscribers by segment: 2005–10
Figure 3: Subscriber net additions: 2005–10
Figure 4: Market share of top US mobile operators: 2005–10
Figure 5: Sprint’s segment market share: 2Q10
Figure 6: US mobile operator blended ARPU: 2005–10
Figure 7: US wireless market churn rate: 2006–10
Figure 1: Sprint customer base: 2005–10
Figure 2: Sprint subscribers by segment: 2005–10
Figure 3: Subscriber net additions: 2005–10
Figure 4: Market share of top US mobile operators: 2005–10
Figure 5: Sprint’s segment market share: 2Q10
Figure 6: US mobile operator blended ARPU: 2005–10
Figure 7: US wireless market churn rate: 2006–10
