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Smartphones bring more power to the people as mid-range grows up

November 2010 | 6 pages | ID: S8B96B4E89AEN
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As Ovum’s Global Mobile Market Outlook: 2010-2015 discusses, much of the growth in global handset shipments and data revenues is now driven by smartphones. Ovum’s Smartphone capability analyzer: 3Q09-2Q10 provides visibility into the hardware and software capabilities of smartphones released in the last 12 months, and here we highlight some key trends.
Executive summary
In a nutshell
A smartphone for everyone as mid-range choice expands
Key findings from the 2Q10 smartphone capability analyzer
Android’s popularity is growing at an astonishing rate
User interface customization
Chipset trends – improving the user experience
Multimedia features – media playback
The first WiMAX smartphone is here

LIST OF FIGURES

Figure 1: Smartphone handset models by platform (3Q09–2Q10)
Figure 2: Multi-vendor smartphone platforms: comparison of number of models


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