Smartphone platform profile: BlackBerry

January 2010 | 10 pages | ID: SA269C91C0AEN
Ovum

Abstracts

This profile looks at the BlackBerry platform from a mobile operator, handset manufacturer and developer perspective.

Contents

Executive summary
In a nutshell
Ovum view
BlackBerry OS to remain proprietary
Keeping hold of its developer community will be the key to RIM’s long-term success
BlackBerry platform extends beyond the device OS
One platform to suit enterprise and consumer users
Platform strategy
Leverage managed platform capabilities
BlackBerry OS leverages Java scripting language and toolsets
SWOT analysis
Strengths
  Mobile operators
  Handset manufacturers
  Developers
Weaknesses
  Mobile operators
  Handset manufacturers
  Developers
Opportunities
  Mobile operators
  Handset manufacturers
  Developers
Threats
  Mobile operators
  Handset manufacturers
  Developers
Customer base
  Mobile operators
  Handset manufacturers
Technology overview
Multiple development paradigms
Push infrastructure overview
Java development environment
BlackBerry Application Platform