Shenzhen Telecom (China Telecom): telco TV case study
Shenzhen Telecom, as befits its location in one of China’s Special Economic Zones, offers a preview of what other branches of China Telecom are likely to experience in the near future. Although it lagged Hong Kong’s PCCW by a few years, it now similarly faces broadband saturation. In response, Shenzhen Telecom has upgraded its broadband offering and is using IPTV as an upsell incentive. But competition for TV customers from cable is stiff – and could easily spread to voice this year as Shenzhen is likely to be picked as a trial city for China’s convergence plan.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Market context
Competitive environment
Regulatory environment
Demographics
Broadband saturation concerns
IPTV strategy
ROI based on upsell to higher broadband tiers
Strong IPTV growth in 2009
Mobile video planned
Content offering
Enhanced services offering
Pricing strategy
Implementation
Guangdong Telecom IPTV history
Infrastructure
Company information
Organization
Business focus
Company size
Partners
Research methodology statement
Interviews were primary source
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Market context
Competitive environment
Regulatory environment
Demographics
Broadband saturation concerns
IPTV strategy
ROI based on upsell to higher broadband tiers
Strong IPTV growth in 2009
Mobile video planned
Content offering
Enhanced services offering
Pricing strategy
Implementation
Guangdong Telecom IPTV history
Infrastructure
Company information
Organization
Business focus
Company size
Partners
Research methodology statement
Interviews were primary source
LIST OF FIGURES
Figure 1: Guangdong Telecom IPTV infrastructure
Figure 1: Guangdong Telecom IPTV infrastructure
