SFR: multi-screen strategy

Date: March 22, 2010
Pages: 13
Price:
US$ 895.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S3F470707D2EN
Leaflet:

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SFR: multi-screen strategy
SFR has quickly integrated the fixed assets of its acquisitions, notably Neuf Cegetel, into its overall operations and successfully re-launched the SFR brand as a fully fledged quad-play operator. SFR’s mobile assets are its key advantage over triple-play competitors Free and Numericable (although the former has recently acquired a mobile license). They also help to position SFR as the main competitor to multi-screen leader Orange. SFR believes there are various drivers for video consumption across screens, and is developing its strategy accordingly. It also views mobile video combined with the growing popularity of smartphones as an opportunity to migrate customers to higher tariffs.
EXECUTIVE SUMMARY

IN A NUTSHELL

OVUM VIEW

SWOT ANALYSIS

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

MARKET CONTEXT

MARKET OVERVIEW

KEY STATISTICS

SFR: JUDICIOUSLY INNOVATIVE IN MULTI-PLATFORM CONTENT

TOP-LINE CHARACTERISTICS

SFR VIDEO OFFERINGS AND RELATED SERVICES

MOBILE

PC

CROSS-PLATFORM LINKS

DEVICES

WHY MULTI-SCREEN? KEY DRIVERS AND POSITIONING

THREE MAIN DRIVERS

DRIVER ONE: ESSENTIAL TO MATCH COMPETITION AND MEET CUSTOMER EXPECTATIONS

DRIVER TWO: UPSELL MOBILE DATA USERS TO HIGHER TARIFFS

DRIVER THREE: POTENTIAL TO RAISE ARPU (INCREMENTALLY) THROUGH CONTENT REVENUES

CONTENT AND ADVERTISING STANCE

LOWER BARRIERS TO CONTENT ACQUISITION

ADVERTISING GROWTH OPPORTUNITIES LIMITED; TV IS THE MAIN OPENING

MULTI-SCREEN DEVELOPMENT: NEXT STEPS

SHORT-TERM FOCUS: TACKLING STEEP VIDEO GROWTH, IMPROVING SEGMENTATION

CONTENT PORTABILITY

DRAMATIC VIDEO AND ON-DEMAND GROWTH IS IMPACTING NETWORK COSTS

SEGMENTATION IMPORTANT, BUT MOBILE AND FIXED USAGE REMAINS DIFFERENT

LIST OF TABLES


Table 1: SFR subscribers, 3Q09
Table 2: Digital TV household penetration by platform, June 07–June 09
Table 3: Content and services for video offering on TV/PC/mobile

LIST OF FIGURES

Figure 1: iPhone application for SFR TV
Figure 2: SFR TV on PC
Figure 3: Live music concerts available across PC, mobile, and TV
Figure 4: Customer premises equipment for SFR video customers
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