Serena Software

January 2010 | 13 pages | ID: S5680B75B99EN
Ovum

Abstracts

Fresh from a change of senior management, software configuration management (SCM) specialist vendor Serena Software is going back to basics. After a string of disappointing quarters dating back to the Silver Lake Partners acquisition, the company is re-emphasizing its core software configuration and change management (SCCM) business. Although it is not discontinuing newer offerings such as Serena Business Mashups (SBM), these will be re-targeted to support Serena’s core business and adjacent markets.

Contents

Executive summary
In a nutshell
The Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Products and services
Products
Distributed system-centric products
Mainframe products
Services
Strategy analysis
Strategy objectives
Moving back to basics
Embrace Agile development
Providing insight into IT projects
Reposition business mashups as “Lean BPM”
Vertical industry strategy
Acquisitions aimed at enhancing product portfolio and market presence
Strategy execution
Moving back to basics
Embracing Agile lifecycle management
Provide insight into IT projects
Lean BPM
Vertical industry strategy
Acquisitions aimed at enhancing product portfolio and market presence
Future outlook
Financial analysis
Key financials

List Of Tables

LIST OF TABLES

Table 1: Serena’s key financial indicators