Security Adjacencies: Building on Peace of Mind Value Props

April 2021 | | ID: SE3D6E9642A0EN
Parks Associates

Abstracts

Security service providers have an opportunity to build on their core offering by cultivating peace-of-mind value propositions for lifestyle segment use cases. This report evaluates market potential for smart solutions that leverage residential security strengths to address other peace-of-mind use cases, such as elder care, childcare, pets, car security, frequent travelers, vacation homeowners, and property safety from fire and water damage.

Contents

Bottom Line
Understanding Peace of Mind
Peace of Mind Use Cases
Motor Vehicles
Pets
Yard/Outdoor Items
Package Deliveries
High-Value Personal Property
Boats/Watercrafts
Vacation Homes
Insurance and Security Peace of Mind Parallels
Implications and Recommendations
Appendix
Citation
Attribution

List Of Figures

LIST OF FIGURES

Benefits Influencing Smart Home Device Purchases
Motor Vehicle Theft, 2019-20
Motor Vehicle In-Market Solutions
Desired Capabilities of Vehicle Monitoring Service
Pet In-Market Solutions
COVID-19 Impact on Interest in Family/Pet Monitoring
Yard/Outdoor Item In-Market Solutions
Networked Cameras Monitoring Interest
Package Delivery In-Market Solutions
Top 3 Important Conditions for Security System to Detect and Prevent Burglaries, 2018-19
High-Value Personal Property In-Market Solutions
Desired Items for Smart Tag Tracking Service
New Powerboats in the US, 2019-20
Boat/Watercraft In-Market Solutions
Vacation Home In-Market Solutions
Drivers and Barriers for Smart Home Technology Adoption for Insurance Providers
Attitudes Towards Smart Home Devices and Insurers