Safe Space: Elevated Smart Home Use Cases during COVID-19
COVID-19 has caused a rise in consumer awareness and interest in a variety of smart home use cases, most notably those related to health and safety. This research examines aspects of home living that have been reconsidered and actions taken and intended to address them; preferred providers and sources of information on smart home services; special concerns for apartment renters; and interest in smart home solutions segmented by segments such as vacation homeowners, caregivers for an elder, and families with children.
Survey Methodology and Definitions
Executive Summary
Industry Insight
Consumer Concerns During COVID-19 Crisis
Smart Home Device Ownership by Concern Segments
Concerns about Air Quality
Actions Taken Since COVID-19
Average Additional Monthly Spend for Rental Features
COVID-19 Concerns and Smart Home and Security Use Cases
Concerns During COVID-19 Crisis
Interest in Safety Solutions for Aging Loved Ones
Smart Home Device Ownership
Smart Home Device Ownership by Concern Segments
Smart Energy, Lighting, Water Device Ownership
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership by Segments
Smart Safety & Security Device Ownership by Concern Segments
Smart Climate Control Device Ownership
Smart Climate Control Device Ownership by Concern Segments
Home Security System Ownership
Home Security System Ownership by Segments with Concerns
Professional Monitoring Service Subscription vs. All Security System Households
Professional Monitoring Service Subscription by Segments with Specific Concerns
Smart Home and Security Purchase Intention
Smart Home Device Purchase Intentions
Smart Home Device Purchase Intentions by Concern Segments
Purchase Intentions: Smart Safety & Security Devices (2014 – 2020)
Purchase Intention: Smart Energy, Lighting, Water Device (2014 – 2020)
‘Highly Likely to Purchase’: Smart Safety & Security Device Intentions by Concern Segments
Purchase Intention: Smart Energy, Lighting, Water Device by Concern Segments
Lifestyle and Home Changes During COVID-19
Home and Lifestyle Changes Reconsidered During COVID-19
Number of Lifestyle Changes Reconsidered Due to COVID-19
Attitudinal Statements by Numbers of Changes Reconsidered Due to COVID-19
Number of Lifestyle Changes Reconsidered by Demographics
Number of Lifestyle Changes Reconsidered by Housing Factors
High Satisfaction with Handling of the COVID-19 Crisis by Service Providers
Actions Taken Since the Emergence of COVID-19
Number of Actions Taken Since COVID-19
Agreement Toward Lifestyle and Purchase by Numbers of Actions Taken Since COVID-19
Number of Actions Taken Since COVID-19 by Demographics
Number of Actions Taken Since COVID-19 by Housing Factors
Likelihood of Taking Home Improvement Actions
Home Improvement Areas
Likelihood of Making Changes in Next 6 Months
Interest in Evaluation for Home Improvement by a Professional
Household Health & Indoor Air Quality
Concerns about Air Quality
Specific IAQ Concerns
Health Conditions Experienced by Household Members
Household Members with Health Conditions Experienced
High Concerns Regarding Air Quality by IAQ Health Conditions
High Concerns about Air Quality by Health Conditions
High Concerns Regarding Air Quality by Demographics
High Concerns Regarding Air Quality by Housing Factors
The MDU Opportunity
Home Ownership by Residence Type
Interest in Rental Features
Willingness to Pay for Rental Features
Willingness to Pay for Rental Features, Cont.
Sizing the MDU Opportunity
Average Additional Monthly Spend for Apartment Rental Features
Appendix
Executive Summary
Industry Insight
Consumer Concerns During COVID-19 Crisis
Smart Home Device Ownership by Concern Segments
Concerns about Air Quality
Actions Taken Since COVID-19
Average Additional Monthly Spend for Rental Features
COVID-19 Concerns and Smart Home and Security Use Cases
Concerns During COVID-19 Crisis
Interest in Safety Solutions for Aging Loved Ones
Smart Home Device Ownership
Smart Home Device Ownership by Concern Segments
Smart Energy, Lighting, Water Device Ownership
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership by Segments
Smart Safety & Security Device Ownership by Concern Segments
Smart Climate Control Device Ownership
Smart Climate Control Device Ownership by Concern Segments
Home Security System Ownership
Home Security System Ownership by Segments with Concerns
Professional Monitoring Service Subscription vs. All Security System Households
Professional Monitoring Service Subscription by Segments with Specific Concerns
Smart Home and Security Purchase Intention
Smart Home Device Purchase Intentions
Smart Home Device Purchase Intentions by Concern Segments
Purchase Intentions: Smart Safety & Security Devices (2014 – 2020)
Purchase Intention: Smart Energy, Lighting, Water Device (2014 – 2020)
‘Highly Likely to Purchase’: Smart Safety & Security Device Intentions by Concern Segments
Purchase Intention: Smart Energy, Lighting, Water Device by Concern Segments
Lifestyle and Home Changes During COVID-19
Home and Lifestyle Changes Reconsidered During COVID-19
Number of Lifestyle Changes Reconsidered Due to COVID-19
Attitudinal Statements by Numbers of Changes Reconsidered Due to COVID-19
Number of Lifestyle Changes Reconsidered by Demographics
Number of Lifestyle Changes Reconsidered by Housing Factors
High Satisfaction with Handling of the COVID-19 Crisis by Service Providers
Actions Taken Since the Emergence of COVID-19
Number of Actions Taken Since COVID-19
Agreement Toward Lifestyle and Purchase by Numbers of Actions Taken Since COVID-19
Number of Actions Taken Since COVID-19 by Demographics
Number of Actions Taken Since COVID-19 by Housing Factors
Likelihood of Taking Home Improvement Actions
Home Improvement Areas
Likelihood of Making Changes in Next 6 Months
Interest in Evaluation for Home Improvement by a Professional
Household Health & Indoor Air Quality
Concerns about Air Quality
Specific IAQ Concerns
Health Conditions Experienced by Household Members
Household Members with Health Conditions Experienced
High Concerns Regarding Air Quality by IAQ Health Conditions
High Concerns about Air Quality by Health Conditions
High Concerns Regarding Air Quality by Demographics
High Concerns Regarding Air Quality by Housing Factors
The MDU Opportunity
Home Ownership by Residence Type
Interest in Rental Features
Willingness to Pay for Rental Features
Willingness to Pay for Rental Features, Cont.
Sizing the MDU Opportunity
Average Additional Monthly Spend for Apartment Rental Features
Appendix
